Industrial Engineering from the University of Zaragoza and MBA from IESE, graduated in 1986. He worked his first 10 years as a manager in Operations and Marketing in companies like Philips or Adidas Iberia. As a freelancer the next 9 years starred various projects, from interim management in turnaorund of SMEx to, strategic consultancy to government agencies. From 2005-2008, during his first tenure within ONEtoONE intervened in the development of business plans and valuation models. From 2008 he also developed his work as a buy side analyst for investment funds with a value style for companies like Strategic Investment Advisors and Preon Capital Partners. He developed sectoral analysis, as well as financial models for listed companies when their fundamentals seemed attractive.