{"id":21824,"date":"2013-06-25T12:14:47","date_gmt":"2013-06-25T12:14:47","guid":{"rendered":"http:\/\/blogcompraventaempresas.wordpress.com\/?p=147"},"modified":"2021-03-26T11:23:26","modified_gmt":"2021-03-26T10:23:26","slug":"valor-para-el-vendedor-vs-valor-para-el-comprador-en-la-compraventa","status":"publish","type":"post","link":"https:\/\/www.onetoonecf.com\/es\/valor-para-el-vendedor-vs-valor-para-el-comprador-en-la-compraventa\/","title":{"rendered":"Valor para el vendedor vs Valor para el comprador en la compraventa"},"content":{"rendered":"<p><!--:es--><\/p>\n<p>Muchos vendedores intentan <a title=\"Venta de empresas \/ ONEtoONE \" href=\"https:\/\/www.onetoonecf.com\/es\/compraventa-empresas-servicios-venta-de-empresas\/\" target=\"_blank\" rel=\"noopener\">vender empresas<\/a> con p\u00e9rdidas o que destruyen valor marcando un precio sobre la base de los beneficios futuros que podr\u00eda obtener el nuevo gestor. Eso s\u00ed\u2026una vez que realice las mejoras necesarias o que aporte sinergias con otra compa\u00f1\u00eda.<\/p>\n<p>Pero tambi\u00e9n muchos compradores cometen el error de utilizar en la <a title=\"Valoraci\u00f3n de empresas \/ ONEtoONE \" href=\"http:\/\/www.onetoone.es\/servicios\/valoracion-de-empresas.html\" target=\"_blank\" rel=\"noopener\">valoraci\u00f3n de la empresa<\/a> unas proyecciones de ingresos basadas en lo que ellos esperan generar y est\u00e1n dispuestos a pagar en precio el valor resultante.<\/p>\n<p>Parece l\u00f3gico, \u00bfverdad? Pues no lo es.<\/p>\n<p>\u00bfPor qu\u00e9 va a pagar el comprador al vendedor por lo que \u00e9l vas a producir? Esto no es lo que tiene que pagar, si lo hiciese habr\u00eda hecho muy mal negocio pues nunca ganar\u00eda dinero, le habr\u00eda pagado por lo que vale lo suyo y por el valor que \u00e9l va a crear.<\/p>\n<p>El valor para el vendedor deber\u00eda ser lo que la empresa actualmente vale, bajo su gesti\u00f3n, no el incremento de valor que va a aportar el comprador con la suya. Es decir,\u00a0 para determinar el precio a pagar se debe hacer proyecciones\u00a0 de generaci\u00f3n de ingresos bas\u00e1ndose en la evoluci\u00f3n que est\u00e1 teniendo la empresa con su actual equipo de gesti\u00f3n.<\/p>\n<p>Sin duda es necesario tener presente el potencial que tendr\u00eda la empresa con el comprador y eso puede servir como referencia, si es oportuno, para compartir con el vendedor parte de ese potencial y para pagar un poco m\u00e1s de lo que vale la empresa, cediendo algo del valor que se va a crear. Pero nunca se puede perder la visi\u00f3n de los dos valores.<\/p>\n<p>Las mejores compras son aquellas que se producen cuando la empresa est\u00e1 generando muy pocos o nulos beneficios en comparaci\u00f3n con su futuro potencial y es adquirida sobre la base de esa pobre generaci\u00f3n actual de valor.<\/p>\n<p><!--:--><!--:mx--><\/p>\n<h2><strong><b><a href=\"https:\/\/www.onetoonecf.com\/es\/valoracion-de-empresas\/\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-57898 aligncenter\" src=\"https:\/\/www.onetoonecf.com\/wp-content\/uploads\/sites\/16\/2019\/02\/ebook-web-en-150x150.png\" alt=\"\" width=\"722\" height=\"225\" srcset=\"https:\/\/www.onetoonecf.com\/wp-content\/uploads\/sites\/16\/2019\/02\/ebook-web-en-300x93.png 300w, https:\/\/www.onetoonecf.com\/wp-content\/uploads\/sites\/16\/2019\/02\/ebook-web-en.png 722w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/a><a id=\"quees\"><\/a><\/b><\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><!--:--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Muchos vendedores intentan vender empresas con p\u00e9rdidas o que destruyen valor marcando un precio sobre la base de los beneficios futuros que podr\u00eda obtener el nuevo gestor. Eso s\u00ed\u2026una vez que realice las mejoras necesarias o que aporte sinergias con otra compa\u00f1\u00eda. Pero tambi\u00e9n muchos compradores cometen el error de utilizar en la valoraci\u00f3n de [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3221,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[386],"tags":[],"class_list":["post-21824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-de-ma"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Valor para el vendedor vs Valor para el comprador en la compraventa - ONEtoONE Corporate Finance<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.onetoonecf.com\/es\/valor-para-el-vendedor-vs-valor-para-el-comprador-en-la-compraventa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Valor para el vendedor vs Valor para el comprador en la compraventa - ONEtoONE Corporate Finance\" \/>\n<meta property=\"og:description\" content=\"Muchos vendedores intentan vender empresas con p\u00e9rdidas o que destruyen valor marcando un precio sobre la base de los beneficios futuros que podr\u00eda obtener el nuevo gestor. Eso s\u00ed\u2026una vez que realice las mejoras necesarias o que aporte sinergias con otra compa\u00f1\u00eda. 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