{"id":4480,"date":"2015-09-24T09:22:00","date_gmt":"2015-09-24T08:22:00","guid":{"rendered":"http:\/\/ww3.onetoonecf.com\/es\/?p=4480"},"modified":"2021-03-29T12:28:05","modified_gmt":"2021-03-29T10:28:05","slug":"espanol-tus-valores-crean-valor","status":"publish","type":"post","link":"https:\/\/www.onetoonecf.com\/es\/espanol-tus-valores-crean-valor\/","title":{"rendered":"\u00bfTus valores crean valor?"},"content":{"rendered":"

La mayor\u00eda de las empresas no tienen claros sus valores.<\/span><\/strong>\u00a0<\/span><\/b><\/span>Otras los escribieron, pero ni los\u00a0viven ni los recuerdan.\u00a0\u00a0<\/span><\/p>\n

Es un grave error, pues las compa\u00f1\u00edas exitosas en el largo plazo viven marcadas por unos Valores clave que no var\u00edan.<\/span><\/p>\n

No se trata de frases bonitas y acertadas.\u00a0No busques la frase, busca entender los verdaderos valores de tu organizaci\u00f3n.<\/span><\/strong><\/span><\/p>\n

Los valores no se crean en una reuni\u00f3n de estrategia, ya est\u00e1n en la\u00a0empresa. Tu\u00a0equipo\u00a0no se va a dejar enga\u00f1ar, conoce\u00a0vuestros verdaderos valores.<\/span><\/strong><\/p>\n

Patagonia<\/span><\/i><\/strong>\u00a0es una empresa de venta de ropa para deportes extremos.\u00a0Su principal valor es la\u00a0responsabilidad medioambiental.\u00a0 Ha llegado a realizar una campa\u00f1a con anuncios que dicen: \u00abNo compres esta chaqueta, repara la tuya, recicla, pero no hagas m\u00e1s da\u00f1o al medio ambiente<\/span><\/em>\u00ab.<\/span><\/p>\n

Patagonia elige los empleados en funci\u00f3n de sus valores. Ficha mochileros, preocupados con el medio ambiente y con esp\u00edritu emprendedor. \u00abPuedes ense\u00f1ar a un mochilero a hacer negocios, pero no puedes ense\u00f1ar a un MBA a escalar<\/span><\/em>\u00ab, dice su presidente.<\/span><\/p>\n

Esta valiente fidelidad a sus valores ha multiplicado su notoriedad. Patagonia gasta menos de un 1% en marketing, sin embargo su obsesi\u00f3n medioambiental atrae mucha atenci\u00f3n de la prensa. Cobra un 50% m\u00e1s que las otras marcas y tiene un retorno al capital que supera ampliamente al\u00a0de\u00a0sus competidores.<\/span><\/p>\n

Oakley<\/span><\/b><\/em>, la empresa fabricante de gafas de sol para deportistas de alto rendimiento, ficha s\u00f3lo personas que practican mucho deporte y que son altamente competitivos. S\u00f3lo quiere empleados apasionados con lo que hace la empresa.\u00a0<\/span><\/p>\n

Las empresas extraordinarias no eligen ciertos valores porque est\u00e1n de moda en ese momento, sino porque son un reflejo de ellas mismas, de como son.<\/span><\/strong><\/p>\n

\u00bfEn tu empresa contrat\u00e1is\u00a0a las personas\u00a0por<\/span><\/b><\/em>\u00a0<\/span><\/i><\/b><\/span>sus habilidades<\/span><\/b><\/em>\u00a0<\/span><\/i><\/b><\/span>o por sus valores?<\/span><\/b><\/em><\/p>\n

No todo el mundo encajar\u00e1 con los valores de tu compa\u00f1\u00eda ni los compartir\u00e1.\u00a0Los valores te van a servir para determinar qu\u00e9 personas deben estar dentro y cu\u00e1les no.<\/span><\/strong>\u00a0<\/b><\/span>Los que se identifican con los valores no necesitan que les motives, se automotivan.<\/span><\/p>\n

Ficha personas que se sientan identificadas con los valores que quieres para tu empresa y los representen.\u00a0<\/span>La gente que\u00a0contrates enviar\u00e1 una se\u00f1al sobre qui\u00e9n y c\u00f3mo eres<\/span><\/strong>.<\/span><\/p>\n

Tus\u00a0clientes objetivos ser\u00e1n aquellos que se identifiquen con tus valores, porque tambi\u00e9n son los suyos.\u00a0Quieren entender tu historia, quieren ser parte de ella.<\/span><\/p>\n

Vivir tus valores con pasi\u00f3n, disciplina y consistencia, empap\u00e1ndolos en la cultura corporativa es fundamental para el \u00e9xito.<\/span><\/strong>\u00a0<\/span><\/span>La pasi\u00f3n genera energ\u00eda, es contagiosa. Si quieres tener \u00e9xito, contrata gente apasionada.\u00a0<\/span><\/p>\n

Si lo que quieres es cambiar de valores, empieza cambiando tu comportamiento. Para que tu empresa cambie, t\u00fa tienes que cambiar.\u00a0<\/span><\/p>\n

Clarifica vuestros valores y convi\u00e9rtete en\u00a0ejemplo para tu equipo, porque la gente compra al l\u00edder antes de comprar su Visi\u00f3n. <\/span><\/strong>
\n\"\"<\/p>\n

Art\u00edculo publicado por Enrique Quemada<\/a>, presidente de ONEtoONE Corporate Finance, en Expansi\u00f3n.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

La mayor\u00eda de las empresas no tienen claros sus valores.\u00a0Otras los escribieron, pero ni los\u00a0viven ni los recuerdan.\u00a0\u00a0 Es un grave error, pues las compa\u00f1\u00edas exitosas en el largo plazo viven marcadas por unos Valores clave que no var\u00edan. No se trata de frases bonitas y acertadas.\u00a0No busques la frase, busca entender los verdaderos valores […]<\/p>\n","protected":false},"author":4,"featured_media":4481,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[387],"tags":[],"class_list":["post-4480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-industrias-mercados"],"yoast_head":"\n\u00bfTus valores crean valor? - ONEtoONE Corporate Finance<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.onetoonecf.com\/es\/espanol-tus-valores-crean-valor\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfTus valores crean valor? - ONEtoONE Corporate Finance\" \/>\n<meta property=\"og:description\" content=\"La mayor\u00eda de las empresas no tienen claros sus valores.\u00a0Otras los escribieron, pero ni los\u00a0viven ni los recuerdan.\u00a0\u00a0 Es un grave error, pues las compa\u00f1\u00edas exitosas en el largo plazo viven marcadas por unos Valores clave que no var\u00edan. 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