{"id":4788,"date":"2016-03-16T12:25:28","date_gmt":"2016-03-16T11:25:28","guid":{"rendered":"http:\/\/ww3.onetoonecf.com\/mx\/?p=4788"},"modified":"2021-02-16T09:07:29","modified_gmt":"2021-02-16T08:07:29","slug":"espanol-reinventate","status":"publish","type":"post","link":"https:\/\/www.onetoonecf.com\/es\/espanol-reinventate\/","title":{"rendered":"Reinv\u00e9ntate"},"content":{"rendered":"<p>Los m\u00e1rgenes de tu sector se deterioran, la competencia es intensa, todos compet\u00eds de la misma manera y por los mismos clientes&#8230;.<strong>Es hora de reinventarte<\/strong>.<\/p>\n<p>Para reinventarte debes analizar qu\u00e9 activos realmente valiosos tienes dentro de la empresa, aquellos que puedes potenciar <strong>para obtener una diferencia clara<\/strong> (frente a los competidores) o un valor a\u00f1adido especial (para tus clientes). <strong>Estos activos pueden no ser obvios y a veces est\u00e1n escondidos<\/strong>.<\/p>\n<p>Cuando la venta de hardware se ca\u00eda y sus m\u00e1rgenes se estrechaban, <strong>IBM<\/strong> busc\u00f3 alguna capacidad diferencial dentro de la empresa y la encontr\u00f3 en una peque\u00f1ita unidad llamada Global Services Group. Toda la compa\u00f1\u00eda se reinvent\u00f3 apoy\u00e1ndose en ese activo y en el conocimiento de esta unidad, que en 2001 lleg\u00f3 a representar dos tercios del valor total de IBM.<\/p>\n<p>Busca en tu empresa <strong>cu\u00e1les son tus activos m\u00e1s valiosos y preg\u00fantate<\/strong>: \u00bfNos pueden ayudar a diferenciarnos?<\/p>\n<p>El \u00fanico camino para la grandeza es enfocarte en lo que puedes hacer mejor que nadie. Vuelca tus esfuerzos y tus recursos en esa fortalezas que te permitir\u00edan, si las potencias, producir una oferta \u00fanica. Reinventa tu empresa apalanc\u00e1ndote en esas capacidades.<\/p>\n<p>Cuando los m\u00e1rgenes de su industria (la fabricaci\u00f3n de PCs) se deterioraron, Apple se movi\u00f3 a un nuevo modelo de negocio: la m\u00fasica digital. Se reinvent\u00f3 apalanc\u00e1ndose en su fortaleza en dise\u00f1o, capacidad de crear marca, producir software sencillo y desarrollar interfaces. Con todo ello cre\u00f3 el iPod.<\/p>\n<p>En ocasiones, la clave para la reinvenci\u00f3n <strong>es descubrir que existe un segmento de clientes no identificado<\/strong>, como hizo Target frente a su rival Wal-Mart. Entendi\u00f3 que siempre bajos precios no ten\u00eda por qu\u00e9 equivaler producto feo e incorpor\u00f3 el dise\u00f1o en la ecuaci\u00f3n. Consigui\u00f3 pasar de 3.000 millones a 63.000 millones de d\u00f3lares en facturaci\u00f3n.<\/p>\n<p>Nunca culpes por tanto a los dem\u00e1s de tus malos resultados, <strong>si son pobres el culpable eres t\u00fa<\/strong>. No aceptes excusas. Si estas en un mal sector, reinv\u00e9ntate y cambia las reglas de juego del sector, o cambia de sector.<\/p>\n<p>Eso hizo Swatch cuando los japoneses capturaron el 80% del mercado, decidi\u00f3 reinventarse y cambiarse al\u00a0 sector de la moda, desarrollando un amplio cat\u00e1logo de dise\u00f1os y colores para sus relojes que atrajo nuevos clientes y les permiti\u00f3 vender millones de unidades.<\/p>\n<p>Aplica esta estrategia a tu vida personal: <strong>busca aquello en lo que eres mejor y pot\u00e9ncialo<\/strong>. No busques ser bueno en todo, busca ser extraordinario en una cosa, en lo que ya destacas, lo que haces bien de manera natural. A partir de ah\u00ed, busca aquel empleo o cliente para quien m\u00e1s valor puedes crear con esa cualidad.<\/p>\n<p>Art\u00edculo publicado por <a href=\"https:\/\/www.onetoonecf.com\/es\/oner-details\/?Id_users=8\" target=\"_blank\" rel=\"noopener\">Enrique Quemada<\/a>, presidente de ONEtoONE Corporate Finance, en <a href=\"http:\/\/www.expansion.com\/blogs\/quemada\/2016\/03\/11\/reinventate.html\" target=\"_blank\" rel=\"noopener\">Expansi\u00f3n.com<\/a><\/p>\n<p><a href=\"https:\/\/www.onetoonecf.com\/wp-content\/uploads\/sites\/16\/2015\/11\/Enrique_Quemada_President_Global_ONEtoONE.jpg\" rel=\"attachment wp-att-4563\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-medium wp-image-4563\" src=\"https:\/\/www.onetoonecf.com\/wp-content\/uploads\/sites\/16\/2015\/11\/Enrique_Quemada_President_Global_ONEtoONE-300x201.jpg\" alt=\"Enrique_Quemada_President_Global_ONEtoONE\" width=\"300\" height=\"201\" srcset=\"https:\/\/www.onetoonecf.com\/wp-content\/uploads\/sites\/16\/2015\/11\/Enrique_Quemada_President_Global_ONEtoONE-300x201.jpg 300w, https:\/\/www.onetoonecf.com\/wp-content\/uploads\/sites\/16\/2015\/11\/Enrique_Quemada_President_Global_ONEtoONE.jpg 459w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los m\u00e1rgenes de tu sector se deterioran, la competencia es intensa, todos compet\u00eds de la misma manera y por los mismos clientes&#8230;.Es hora de reinventarte. Para reinventarte debes analizar qu\u00e9 activos realmente valiosos tienes dentro de la empresa, aquellos que puedes potenciar para obtener una diferencia clara (frente a los competidores) o un valor a\u00f1adido [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":4789,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[387],"tags":[],"class_list":["post-4788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-industrias-mercados"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reinv\u00e9ntate - ONEtoONE Corporate Finance<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.onetoonecf.com\/es\/espanol-reinventate\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reinv\u00e9ntate - ONEtoONE Corporate Finance\" \/>\n<meta property=\"og:description\" content=\"Los m\u00e1rgenes de tu sector se deterioran, la competencia es intensa, todos compet\u00eds de la misma manera y por los mismos clientes&#8230;.Es hora de reinventarte. 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