{"id":5515,"date":"2017-04-11T08:39:22","date_gmt":"2017-04-11T07:39:22","guid":{"rendered":"http:\/\/ww3.onetoonecf.com\/es\/?p=5515"},"modified":"2021-12-21T15:15:00","modified_gmt":"2021-12-21T14:15:00","slug":"espanol-las-7-claves-de-una-experiencia","status":"publish","type":"post","link":"https:\/\/www.onetoonecf.com\/es\/espanol-las-7-claves-de-una-experiencia\/","title":{"rendered":"LAS 7 CLAVES DE UNA BUENA EXPERIENCIA"},"content":{"rendered":"

Muchos empresarios y directivos se han olvidado de que la clave de su \u00e9xito est\u00e1 en la buena experiencia del cliente<\/strong>, en entenderle,\u00a0captar el trabajo\u00a0que \u00e9ste\u00a0necesita solucionar y resolver esa necesidad de manera diferente y mejor\u00a0que los dem\u00e1s.<\/p>\n

Un buen\u00a0dise\u00f1o de servicio es aquel que provee excelencia y eficiencia al mismo tiempo<\/strong>,\u00a0no es complejo, es elegante. Un buen servicio es una buena experiencia.<\/p>\n

Para dar una gran experiencia al cliente hay 7 claves:<\/p>\n

1. Decide primero a qui\u00e9n quieres como cliente (y a qui\u00e9n no). Muchos buscan los clientes equivocados.<\/strong><\/p>\n

2. No hace falta que le sorprendas, pero cumple sus expectativas. Define los\u00a0\u00abmomentos de la verdad<\/strong>\u00bb y cu\u00eddalos de manera especial.<\/p>\n

3. No s\u00f3lo pienses en lo que necesita, ponte realmente en sus zapatos. Vive su experiencia<\/strong>.<\/p>\n

4. Un gran servicio no puede requerir un gran esfuerzo de tu equipo, debe ser una rutina. No tiene sentido pedir a tu equipo que <\/strong>sean super-heroes, pues no lo van a ser.<\/strong><\/p>\n

5. Al cliente no le importan tus problemas internos o los de tus proveedores. Ofrece un servicio coherente por todos los canales<\/strong>. Que vea que trabaja con una \u00fanica empresa, no con diferentes divisiones.<\/p>\n

6. Mejora el servicio cada d\u00eda, intrudice si parar peque\u00f1os elementos, no te acomodes<\/strong>.<\/p>\n

7. No te dejes seducir por la moda, ni por los mejores, se t\u00fa mismo y el mejor en lo que t\u00fa haces.<\/strong><\/p>\n

Un buen\u00a0empresario o\u00a0directivo\u00a0sabe a qu\u00e9 tipo de clientes sirve (y a qui\u00e9n no quiere servir) y no construye capacidades, ni busca oportunidades fuera de su negocio principal.<\/p>\n

Hay una fuerza centr\u00edfuga que\u00a0impulsa a los\u00a0CEOs a imitar a los dem\u00e1s, a seguir las modas, a agradar a todo tipo de clientes,\u00a0hacia la mediocridad<\/strong>. Son las fuerzas que separan a la empresa de su estrategia. Son las que te hacen mediocre, las que estropean la experiencia, las que te hacen fracasar.<\/p>\n

\"\"<\/p>\n

Art\u00edculo escrito por Enrique Quemada<\/a>, Presidente de ONEtoONE Corporate Finance Group, para Expansi\u00f3n.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Muchos empresarios y directivos se han olvidado de que la clave de su \u00e9xito est\u00e1 en la buena experiencia del cliente, en entenderle,\u00a0captar el trabajo\u00a0que \u00e9ste\u00a0necesita solucionar y resolver esa necesidad de manera diferente y mejor\u00a0que los dem\u00e1s. Un buen\u00a0dise\u00f1o de servicio es aquel que provee excelencia y eficiencia al mismo tiempo,\u00a0no es complejo, es […]<\/p>\n","protected":false},"author":4,"featured_media":5520,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[387],"tags":[],"class_list":["post-5515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-industrias-mercados"],"yoast_head":"\nLAS 7 CLAVES DE UNA BUENA EXPERIENCIA - ONEtoONE Corporate Finance<\/title>\n<meta name=\"description\" content=\"Muchos empresarios se olvidadan que la clave del \u00e9xito est\u00e1 en la buena experiencia del cliente, en entenderle,\u00a0y resolver su necesidad mejor\u00a0que los dem\u00e1s.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.onetoonecf.com\/es\/espanol-las-7-claves-de-una-experiencia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LAS 7 CLAVES DE UNA BUENA EXPERIENCIA - 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