{"id":91618,"date":"2022-01-14T15:23:37","date_gmt":"2022-01-14T14:23:37","guid":{"rendered":"https:\/\/ww3.onetoonecf.com\/?p=91618"},"modified":"2026-03-26T13:18:54","modified_gmt":"2026-03-26T12:18:54","slug":"parte-ii-e-commerce","status":"publish","type":"post","link":"https:\/\/www.onetoonecf.com\/es\/parte-ii-e-commerce\/","title":{"rendered":"Parte II: E-Commerce"},"content":{"rendered":"<style>.elementor-91618 .elementor-element.elementor-element-8a37b51{--display:flex;}.elementor-91618 .elementor-element.elementor-element-3fa1f56{--display:flex;}.elementor-91618 .elementor-element.elementor-element-48f0353{--display:flex;}.elementor-91618 .elementor-element.elementor-element-99caf1f{--display:flex;}.elementor-91618 .elementor-element.elementor-element-2392628{--display:flex;}.elementor-91618 .elementor-element.elementor-element-4615a90{--display:flex;}.elementor-91618 .elementor-element.elementor-element-f9957b1{--display:flex;}.elementor-91618 .elementor-element.elementor-element-e3bfcfe{--display:flex;}.elementor-91618 .elementor-element.elementor-element-fc905ad{--display:flex;}.elementor-91618 .elementor-element.elementor-element-9a397bc{--display:flex;}.elementor-91618 .elementor-element.elementor-element-87161a0{--display:flex;}.elementor-91618 .elementor-element.elementor-element-fe5070e{--display:flex;}.elementor-91618 .elementor-element.elementor-element-c0745b4 img{border-radius:20px 20px 20px 20px;}.elementor-91618 .elementor-element.elementor-element-6dcb592{--display:flex;--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--gap:0px 0px;--row-gap:0px;--column-gap:0px;}.elementor-91618 .elementor-element.elementor-element-ea32914{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;}.elementor-91618 .elementor-element.elementor-element-b877fca{padding:0px 150px 0px 0px;}.elementor-91618 .elementor-element.elementor-element-cf054fb{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;}.elementor-91618 .elementor-element.elementor-element-206de3d{padding:0px 0px 0px 150px;}.elementor-91618 .elementor-element.elementor-element-ee7604b{--display:flex;}.elementor-91618 .elementor-element.elementor-element-37ec542{--display:flex;}@media(min-width:768px){.elementor-91618 .elementor-element.elementor-element-ea32914{--width:50%;}.elementor-91618 .elementor-element.elementor-element-cf054fb{--width:50%;}}<\/style>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"91618\" class=\"elementor elementor-91618 elementor-81056\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a37b51 e-flex e-con-boxed e-con e-parent\" data-id=\"8a37b51\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60c6300 elementor-widget elementor-widget-text-editor\" data-id=\"60c6300\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Como coment\u00e1bamos en el art\u00edculo de introducci\u00f3n de esta serie, los modelos de negocio del siglo XXI utilizan la tecnolog\u00eda para crear valor en su propuesta. El t\u00e9rmino de nuevo modelo incluye tanto a las marcas exclusivamente digitales, como a los actores tradicionales que est\u00e1n transformando sus negocios con tecnolog\u00edas digitales.<\/p><p>En la parte I, presentamos las m\u00e9tricas generales que los modelos de negocio del siglo XXI aplican a medida que se centran m\u00e1s en el cliente.<\/p><p>Una afirmaci\u00f3n audaz, ser\u00eda que el comercio electr\u00f3nico es el padre de todos los modelos de negocio del siglo XXI. Se refiere al negocio de la venta de productos en l\u00ednea, a trav\u00e9s del ordenador, smartphones y tabletas. El comercio electr\u00f3nico se utiliza a menudo para referirse a la venta de productos f\u00edsicos en l\u00ednea. Tambi\u00e9n puede describir cualquier transacci\u00f3n comercial facilitada a trav\u00e9s de Internet. Por lo tanto, podemos pensar en \u00e9l como un tronco de \u00e1rbol. Todos los dem\u00e1s modelos de negocio digital son ramas.<\/p><p>Ahora vemos empresas con modelos de negocio mixtos que combinan canales online y offline:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3fa1f56 e-flex e-con-boxed e-con e-parent\" data-id=\"3fa1f56\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ca02db elementor-widget elementor-widget-image\" data-id=\"8ca02db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.onetoonecf.com\/wp-content\/uploads\/sites\/16\/2022\/01\/B2C-Directamente-al-consumidor._ccexpress-1-768x199.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48f0353 e-flex e-con-boxed e-con e-parent\" data-id=\"48f0353\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c306020 elementor-widget elementor-widget-image\" data-id=\"c306020\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.onetoonecf.com\/wp-content\/uploads\/sites\/16\/2022\/01\/Articulo-2-imagen-1.2--768x363.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Los principales actores del comercio electr\u00f3nico<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-99caf1f e-flex e-con-boxed e-con e-parent\" data-id=\"99caf1f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-05cc091 elementor-widget elementor-widget-text-editor\" data-id=\"05cc091\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>El comercio electr\u00f3nico adopta diversas formas en funci\u00f3n de las relaciones entre las empresas y los consumidores, as\u00ed como los diferentes objetos que se intercambian en las transacciones entre ellos.<\/p><p><strong>Retail:<\/strong>\u00a0La venta de un producto por parte de una empresa directamente a un cliente sin ning\u00fan intermediario.<\/p><p><strong>La venta al por mayor:<\/strong>\u00a0a menudo a un minorista que los vende directamente a los consumidores.<\/p><p><strong>Dropshipping:<\/strong>\u00a0La venta de un producto fabricado y enviado al consumidor por un tercero.<\/p><p><strong>Suscripci\u00f3n:<\/strong>\u00a0La compra autom\u00e1tica y recurrente de un producto o servicio con regularidad hasta que el suscriptor decide cancelarla.<\/p><p><strong>Productos f\u00edsicos:<\/strong>\u00a0Cualquier bien tangible que requiere que se reponga el inventario y que los pedidos se env\u00eden f\u00edsicamente a los clientes a medida que se realizan las ventas.<\/p><p><strong>Productos digitales:<\/strong>\u00a0Bienes digitales descargables, plantillas y cursos, o medios de comunicaci\u00f3n que deben ser comprados para su consumo o con licencia de uso.<\/p><p><strong>ReComercio:<\/strong>\u00a0Reventa de bienes usados, defectuosos o reparados.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2392628 e-flex e-con-boxed e-con e-parent\" data-id=\"2392628\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94bade7 elementor-widget elementor-widget-heading\" data-id=\"94bade7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">T\u00e9rminos importantes que hay que conocer sobre el comercio electr\u00f3nico<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4615a90 e-flex e-con-boxed e-con e-parent\" data-id=\"4615a90\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5092785 elementor-widget elementor-widget-text-editor\" data-id=\"5092785\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Con muchas ramas que se extienden fuera del comercio electr\u00f3nico, los siguientes t\u00e9rminos se utilizar\u00edan en muchos modelos de negocio centrados en el cliente\/usuario. Conocerlos proporcionar\u00eda una ventaja para entender el resto de estos modelos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f9957b1 e-flex e-con-boxed e-con e-parent\" data-id=\"f9957b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-465283a elementor-widget elementor-widget-image\" data-id=\"465283a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" width=\"661\" height=\"400\" src=\"https:\/\/www.onetoonecf.com\/wp-content\/uploads\/sites\/16\/2022\/01\/Conceptos-importantes-3_ccexpress-e1774275092881-661x400.png\" class=\"attachment-large size-large wp-image-91987\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/www.onetoonecf.com\/wp-content\/uploads\/sites\/16\/2022\/01\/Conceptos-importantes-3_ccexpress-e1774275092881-661x400.png 661w, https:\/\/www.onetoonecf.com\/wp-content\/uploads\/sites\/16\/2022\/01\/Conceptos-importantes-3_ccexpress-e1774275092881-300x182.png 300w, https:\/\/www.onetoonecf.com\/wp-content\/uploads\/sites\/16\/2022\/01\/Conceptos-importantes-3_ccexpress-e1774275092881-768x465.png 768w, https:\/\/www.onetoonecf.com\/wp-content\/uploads\/sites\/16\/2022\/01\/Conceptos-importantes-3_ccexpress-e1774275092881.png 800w\" sizes=\"(max-width: 661px) 100vw, 661px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e3bfcfe e-flex e-con-boxed e-con e-parent\" data-id=\"e3bfcfe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-335af6e elementor-widget elementor-widget-text-editor\" data-id=\"335af6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A continuaci\u00f3n, podemos ver c\u00f3mo se utilizan estos t\u00e9rminos como supuestos para rellenar una cuenta de resultados de un negocio de comercio electr\u00f3nico. F\u00edjate en la coordinaci\u00f3n de colores. Las partidas de la cuenta de resultados se apoyan en una serie de supuestos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fc905ad e-flex e-con-boxed e-con e-parent\" data-id=\"fc905ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5e4c41 elementor-widget elementor-widget-heading\" data-id=\"f5e4c41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Supuestos de p\u00e9rdidas y ganancias<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a397bc e-flex e-con-boxed e-con e-parent\" data-id=\"9a397bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a66d19 elementor-widget elementor-widget-image\" data-id=\"2a66d19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.onetoonecf.com\/wp-content\/uploads\/sites\/16\/2022\/01\/Imagen-1-768x940.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-87161a0 e-flex e-con-boxed e-con e-parent\" data-id=\"87161a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68e8e96 elementor-widget elementor-widget-text-editor\" data-id=\"68e8e96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Art\u00edculo escrito por Jos\u00e9 Ram\u00edrez Terc, especialista en modelos de negocio del siglo XXI.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fe5070e e-flex e-con-boxed e-con e-parent\" data-id=\"fe5070e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0745b4 elementor-widget elementor-widget-image\" data-id=\"c0745b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/es\/?page_id=94733&#038;preview=true\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.onetoonecf.com\/wp-content\/uploads\/sites\/16\/2022\/01\/4-768x192.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6dcb592 e-flex e-con-boxed e-con e-parent\" data-id=\"6dcb592\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ea32914 e-con-full e-flex e-con e-child\" data-id=\"ea32914\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b877fca elementor-widget elementor-widget-image\" data-id=\"b877fca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/es\/parte-i-metricas-generales-utilizadas-en-los-modelos-de-negocio-del-siglo-xxi\/\">\n\t\t\t\t\t\t\t<img width=\"181\" height=\"300\" src=\"https:\/\/www.onetoonecf.com\/wp-content\/uploads\/sites\/16\/2022\/01\/ANTERIOR-Entendiendo-los-modelos-de-negocio-del-siglo-XXI-Introduccion-1-768x576-1-181x300.jpg\" class=\"attachment-medium size-medium wp-image-137905\" alt=\"ANTERIOR-Entendiendo-los-modelos-de-negocio-del-siglo-XXI-Introduccion-1\" decoding=\"async\" srcset=\"https:\/\/www.onetoonecf.com\/wp-content\/uploads\/sites\/16\/2022\/01\/ANTERIOR-Entendiendo-los-modelos-de-negocio-del-siglo-XXI-Introduccion-1-768x576-1-181x300.jpg 181w, https:\/\/www.onetoonecf.com\/wp-content\/uploads\/sites\/16\/2022\/01\/ANTERIOR-Entendiendo-los-modelos-de-negocio-del-siglo-XXI-Introduccion-1-768x576-1-241x400.jpg 241w, https:\/\/www.onetoonecf.com\/wp-content\/uploads\/sites\/16\/2022\/01\/ANTERIOR-Entendiendo-los-modelos-de-negocio-del-siglo-XXI-Introduccion-1-768x576-1.jpg 347w\" sizes=\"(max-width: 181px) 100vw, 181px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cf054fb e-con-full e-flex e-con e-child\" data-id=\"cf054fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-206de3d elementor-widget elementor-widget-image\" data-id=\"206de3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/es\/parte-iii-marketplace\/\">\n\t\t\t\t\t\t\t<img width=\"195\" height=\"300\" src=\"https:\/\/www.onetoonecf.com\/wp-content\/uploads\/sites\/16\/2022\/01\/ANTERIOR-Entendiendo-los-modelos-de-negocio-del-siglo-XXI-Introduccion-5-768x576-1-195x300.jpg\" class=\"attachment-medium size-medium wp-image-137906\" alt=\"ANTERIOR-Entendiendo-los-modelos-de-negocio-del-siglo-XXI-Introduccion-5\" decoding=\"async\" srcset=\"https:\/\/www.onetoonecf.com\/wp-content\/uploads\/sites\/16\/2022\/01\/ANTERIOR-Entendiendo-los-modelos-de-negocio-del-siglo-XXI-Introduccion-5-768x576-1-195x300.jpg 195w, https:\/\/www.onetoonecf.com\/wp-content\/uploads\/sites\/16\/2022\/01\/ANTERIOR-Entendiendo-los-modelos-de-negocio-del-siglo-XXI-Introduccion-5-768x576-1-260x400.jpg 260w, https:\/\/www.onetoonecf.com\/wp-content\/uploads\/sites\/16\/2022\/01\/ANTERIOR-Entendiendo-los-modelos-de-negocio-del-siglo-XXI-Introduccion-5-768x576-1.jpg 374w\" sizes=\"(max-width: 195px) 100vw, 195px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee7604b e-flex e-con-boxed e-con e-parent\" data-id=\"ee7604b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cafefc1 elementor-widget elementor-widget-heading\" data-id=\"cafefc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sobre ONEtoONE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37ec542 e-flex e-con-boxed e-con e-parent\" data-id=\"37ec542\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e85b98a elementor-widget elementor-widget-text-editor\" data-id=\"e85b98a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>En\u00a0<a href=\"https:\/\/www.onetoonecf.com\/es\/\" target=\"_blank\" rel=\"noopener\">ONEtoONE<\/a>\u00a0nos caracterizamos por el nivel de transparencia, confidencialidad y profesionalismo con el que manejamos operaciones. Uno de nuestros mejores aliados es la confianza que generamos a trav\u00e9s de nuestro trabajo. Por ello, te animamos a que contactes con nosotros para la compraventa de tu empresa. Y recuerda,\u00a0<strong>la confidencialidad es la clave del \u00e9xito<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Como coment\u00e1bamos en el art\u00edculo de introducci\u00f3n de esta serie, los modelos de negocio del siglo XXI utilizan la tecnolog\u00eda para crear valor en su propuesta. El t\u00e9rmino de nuevo modelo incluye tanto a las marcas exclusivamente digitales, como a los actores tradicionales que est\u00e1n transformando sus negocios con tecnolog\u00edas digitales. En la parte I, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":92564,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-91618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ma-process"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Parte II: E-Commerce<\/title>\n<meta name=\"description\" content=\"\u00bfQu\u00e9 es una e-commerce? 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