{"id":92121,"date":"2022-01-14T15:35:35","date_gmt":"2022-01-14T14:35:35","guid":{"rendered":"https:\/\/ww3.onetoonecf.com\/?p=92121"},"modified":"2026-03-23T15:32:06","modified_gmt":"2026-03-23T14:32:06","slug":"parte-iii-marketplace","status":"publish","type":"post","link":"https:\/\/www.onetoonecf.com\/es\/parte-iii-marketplace\/","title":{"rendered":"Parte III: Marketplace"},"content":{"rendered":"<style>.elementor-92121 .elementor-element.elementor-element-2281b47{--display:flex;}.elementor-92121 .elementor-element.elementor-element-e19222b{--display:flex;}.elementor-92121 .elementor-element.elementor-element-474f4cb{--display:flex;}.elementor-92121 .elementor-element.elementor-element-e98dc47{--display:flex;}.elementor-92121 .elementor-element.elementor-element-dcafcca{--display:flex;}.elementor-92121 .elementor-element.elementor-element-ea6342f{--display:flex;}.elementor-92121 .elementor-element.elementor-element-0e16d71{--display:flex;}.elementor-92121 .elementor-element.elementor-element-0951f6e{--display:flex;}.elementor-92121 .elementor-element.elementor-element-d410cf0{--display:flex;}.elementor-92121 .elementor-element.elementor-element-a19e117{--display:flex;}.elementor-92121 .elementor-element.elementor-element-c045a5d{--display:flex;}.elementor-92121 .elementor-element.elementor-element-77d1702{--display:flex;}.elementor-92121 .elementor-element.elementor-element-1fa4aff{--display:flex;}.elementor-92121 .elementor-element.elementor-element-e792004{--display:flex;}.elementor-92121 .elementor-element.elementor-element-aeb4cf7 img{border-radius:20px 20px 20px 20px;}.elementor-92121 .elementor-element.elementor-element-49f063a{--display:grid;--e-con-grid-template-columns:repeat(2, 1fr);--e-con-grid-template-rows:repeat(1, 1fr);--grid-auto-flow:row;}.elementor-92121 .elementor-element.elementor-element-4fe9da5{padding:0px 150px 0px 0px;}.elementor-92121 .elementor-element.elementor-element-5ae246e{padding:0px 0px 0px 150px;}.elementor-92121 .elementor-element.elementor-element-c7c9131{--display:flex;}@media(max-width:1024px){.elementor-92121 .elementor-element.elementor-element-49f063a{--grid-auto-flow:row;}}@media(max-width:767px){.elementor-92121 .elementor-element.elementor-element-49f063a{--e-con-grid-template-columns:repeat(1, 1fr);--grid-auto-flow:row;}}<\/style>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"92121\" class=\"elementor elementor-92121 elementor-81542\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2281b47 e-flex e-con-boxed e-con e-parent\" data-id=\"2281b47\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36105c9 elementor-widget elementor-widget-text-editor\" data-id=\"36105c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Un Marketplace es una plataforma en la que los vendedores pueden reunirse para vender sus productos o servicios a una base de clientes seleccionada. La funci\u00f3n del propietario de un marketplace es reunir a los vendedores y clientes adecuados para impulsar las ventas a trav\u00e9s de una plataforma: los vendedores tienen un lugar donde ganar visibilidad y vender sus productos. El propietario del marketplace gana una comisi\u00f3n por cada venta.<\/p><p>Los propietarios de los marketplaces no son due\u00f1os del inventario que vende su plataforma, a diferencia de los propietarios de las tiendas online. En algunos casos, los marketplaces podr\u00edan invertir en su cumplimiento y en otros costes no asociados a su modelo de negocio principal con el fin de mejorar la experiencia de compra y la satisfacci\u00f3n del cliente. Por ejemplo, los centros de distribuci\u00f3n y almacenaje de Amazon.<\/p><p>Algunas caracter\u00edsticas clave son:<\/p><ul><li>Interacci\u00f3n entre la oferta y la demanda.<\/li><li>Ausencia de inventario.<\/li><li>Enfoque en la satisfacci\u00f3n del cliente.<\/li><li>Operaciones \u00e1giles y escalables.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e19222b e-flex e-con-boxed e-con e-parent\" data-id=\"e19222b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb8e5fb elementor-widget elementor-widget-heading\" data-id=\"bb8e5fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Datos alucinantes sobre los marketplaces<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-474f4cb e-flex e-con-boxed e-con e-parent\" data-id=\"474f4cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6fd427 elementor-widget elementor-widget-text-editor\" data-id=\"c6fd427\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>50 de los 100 principales marketplaces se lanzaron en 2011 o despu\u00e9s. Entre ellos, se encuentran minoristas que llevan un tiempo en el mercado y que recientemente han empezado a permitir que otros comerciantes vendan en sus sitios. M\u00e1s de la mitad se han lanzado en los \u00faltimos 7 a\u00f1os.<\/li><li>Los principales mercados online del mundo vendieron productos por valor de 2,67 billones de d\u00f3lares en 2020. Las ventas en marketplaces, como los operados por Alibaba, Amazon, eBay y otros, representaron el 62% de las ventas mundiales en web en 2020, seg\u00fan el an\u00e1lisis de Digital Commerce 360.<\/li><li>Aunque los tres principales marketplaces -Taobao, Tmall y Amazon- representan casi dos tercios de los 2,67 billones de d\u00f3lares de GMV del Top 100, varios marketplaces de todo el mundo crecieron casi un 100% el a\u00f1o pasado, incluyendo Etsy en Estados Unidos y Ozon en Rusia. En conjunto, estos mercados crecieron un 29%, m\u00e1s r\u00e1pido que el 24% de crecimiento del comercio electr\u00f3nico mundial.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e98dc47 e-flex e-con-boxed e-con e-parent\" data-id=\"e98dc47\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-883dd62 elementor-widget elementor-widget-heading\" data-id=\"883dd62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Clasificaci\u00f3n de los mercados por valor bruto de la mercanc\u00eda<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dcafcca e-flex e-con-boxed e-con e-parent\" data-id=\"dcafcca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d83988a elementor-widget elementor-widget-image\" data-id=\"d83988a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.onetoonecf.com\/wp-content\/uploads\/sites\/16\/2022\/01\/Grafico-1-articulo-3_ccexpress-757x400.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ea6342f e-flex e-con-boxed e-con e-parent\" data-id=\"ea6342f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00d1c59 elementor-widget elementor-widget-heading\" data-id=\"00d1c59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tipos de modelos de negocio en el mercado<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0e16d71 e-flex e-con-boxed e-con e-parent\" data-id=\"0e16d71\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ed3bb3 elementor-widget elementor-widget-text-editor\" data-id=\"8ed3bb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>B2B:<\/strong>\u00a0los proveedores mayoristas venden sus productos o servicios a compradores comerciales.<\/p><p>Modelos de ingresos: comisi\u00f3n, suscripci\u00f3n, cuota de inscripci\u00f3n y visibilidad de las ventas adicionales.<\/p><p>Ejemplo: Alibaba, Global Sources, IndiaMART.<\/p><p><strong>B2C:<\/strong>\u00a0las empresas venden sus productos y servicios no a otras empresas, sino directamente a los clientes.<\/p><p>Modelos de ingresos: comisi\u00f3n, suscripci\u00f3n, cuota de inscripci\u00f3n y venta adicional de visibilidad.<\/p><p>Ejemplos: Amazon, Deliveroo.<\/p><p><strong>C2C o P2P:<\/strong>\u00a0conecta a personas con necesidades, gustos e ingresos similares para compartir productos y servicios.<\/p><p>Modelo de ingresos: comisi\u00f3n, promociones pagadas, publicidad, cuota de inscripci\u00f3n y venta de visibilidad.<\/p><p>Ejemplo: Uber, eBay.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0951f6e e-flex e-con-boxed e-con e-parent\" data-id=\"0951f6e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c73df91 elementor-widget elementor-widget-heading\" data-id=\"c73df91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">M\u00e9tricas importantes a conocer sobre el Marketplace<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d410cf0 e-flex e-con-boxed e-con e-parent\" data-id=\"d410cf0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f94995 elementor-widget elementor-widget-image\" data-id=\"3f94995\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.onetoonecf.com\/wp-content\/uploads\/sites\/16\/2022\/01\/Grafico-1-Articulo-3_ccexpress-1-768x576.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a19e117 e-flex e-con-boxed e-con e-parent\" data-id=\"a19e117\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-112635d elementor-widget elementor-widget-heading\" data-id=\"112635d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">M\u00e9tricas y supuestos financieros del mercado<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c045a5d e-flex e-con-boxed e-con e-parent\" data-id=\"c045a5d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-530d799 elementor-widget elementor-widget-image\" data-id=\"530d799\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.onetoonecf.com\/wp-content\/uploads\/sites\/16\/2022\/01\/Articulo-3-grafico-2-INGLES.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-77d1702 e-flex e-con-boxed e-con e-parent\" data-id=\"77d1702\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef36539 elementor-widget elementor-widget-heading\" data-id=\"ef36539\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IMPORTANTE: Sobre el VMB<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1fa4aff e-flex e-con-boxed e-con e-parent\" data-id=\"1fa4aff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d13eeba elementor-widget elementor-widget-text-editor\" data-id=\"d13eeba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>El Valor Bruto de Mercado (GMV por las siglas de Gross Merchandise Value en ingl\u00e9s) no se considera generalmente como ingresos, tal y como muestran las declaraciones de todas estas empresas de marketplaces. Los marketplaces reconocen las tasas de transacci\u00f3n como ingresos. Tomar el pago y dividirlo por el Valor Bruto de Mercado te dar\u00e1 el porcentaje de Take Rate, que la m\u00e9trica que muestra cu\u00e1nto valor se est\u00e1 extrayendo.<\/p><p>Las empresas de Marketplace que est\u00e1n recaudando capital pueden asegurarse que evitan cualquier posible malentendido con los inversores, utilizando las tasas de transacci\u00f3n como ingresos y mostrando el Valor Bruto del Mercado por separado. Es importante saber que la mayor\u00eda de los inversores utilizar\u00e1n la m\u00e9trica de ingresos por comisiones para estandarizar el tama\u00f1o frente a otras oportunidades.<\/p><p>Art\u00edculo escrito por Jos\u00e9 Ram\u00edrez Terc, especialista en modelos de negocio del siglo XXI.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e792004 e-flex e-con-boxed e-con e-parent\" data-id=\"e792004\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aeb4cf7 elementor-widget elementor-widget-image\" data-id=\"aeb4cf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/es\/?page_id=94733&#038;preview=true\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.onetoonecf.com\/wp-content\/uploads\/sites\/16\/2022\/01\/4-768x192.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49f063a e-grid e-con-boxed e-con e-parent\" data-id=\"49f063a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4fe9da5 elementor-widget elementor-widget-image\" data-id=\"4fe9da5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/es\/parte-ii-e-commerce\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" width=\"196\" height=\"300\" src=\"https:\/\/www.onetoonecf.com\/wp-content\/uploads\/sites\/16\/2022\/01\/ANTERIOR-Entendiendo-los-modelos-de-negocio-del-siglo-XXI-Introduccion-2-768x576-1-196x300.jpg\" class=\"attachment-medium size-medium wp-image-137916\" alt=\"ANTERIOR-Entendiendo-los-modelos-de-negocio-del-siglo-XXI-Introduccion-2\" decoding=\"async\" srcset=\"https:\/\/www.onetoonecf.com\/wp-content\/uploads\/sites\/16\/2022\/01\/ANTERIOR-Entendiendo-los-modelos-de-negocio-del-siglo-XXI-Introduccion-2-768x576-1-196x300.jpg 196w, https:\/\/www.onetoonecf.com\/wp-content\/uploads\/sites\/16\/2022\/01\/ANTERIOR-Entendiendo-los-modelos-de-negocio-del-siglo-XXI-Introduccion-2-768x576-1-262x400.jpg 262w, https:\/\/www.onetoonecf.com\/wp-content\/uploads\/sites\/16\/2022\/01\/ANTERIOR-Entendiendo-los-modelos-de-negocio-del-siglo-XXI-Introduccion-2-768x576-1.jpg 377w\" sizes=\"(max-width: 196px) 100vw, 196px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ae246e elementor-widget elementor-widget-image\" data-id=\"5ae246e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/es\/parte-iv-marketing-omnicanal-para-el-comercio-electronico\/\">\n\t\t\t\t\t\t\t<img width=\"159\" height=\"300\" src=\"https:\/\/www.onetoonecf.com\/wp-content\/uploads\/sites\/16\/2022\/01\/ANTERIOR-Entendiendo-los-modelos-de-negocio-del-siglo-XXI-Introduccion-copia-768x576-1-159x300.jpg\" class=\"attachment-medium size-medium wp-image-137917\" alt=\"ANTERIOR-Entendiendo-los-modelos-de-negocio-del-siglo-XXI-Introduccion\" decoding=\"async\" srcset=\"https:\/\/www.onetoonecf.com\/wp-content\/uploads\/sites\/16\/2022\/01\/ANTERIOR-Entendiendo-los-modelos-de-negocio-del-siglo-XXI-Introduccion-copia-768x576-1-159x300.jpg 159w, https:\/\/www.onetoonecf.com\/wp-content\/uploads\/sites\/16\/2022\/01\/ANTERIOR-Entendiendo-los-modelos-de-negocio-del-siglo-XXI-Introduccion-copia-768x576-1-212x400.jpg 212w, https:\/\/www.onetoonecf.com\/wp-content\/uploads\/sites\/16\/2022\/01\/ANTERIOR-Entendiendo-los-modelos-de-negocio-del-siglo-XXI-Introduccion-copia-768x576-1.jpg 305w\" sizes=\"(max-width: 159px) 100vw, 159px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c7c9131 e-flex e-con-boxed e-con e-parent\" data-id=\"c7c9131\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6e8264 elementor-widget elementor-widget-text-editor\" data-id=\"e6e8264\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Sobre ONEtoONE<\/h2><p>En\u00a0<a href=\"https:\/\/www.onetoonecf.com\/es\/\" target=\"_blank\" rel=\"noopener\">ONEtoONE<\/a>\u00a0nos caracterizamos por el nivel de transparencia, confidencialidad y profesionalismo con el que manejamos operaciones. Uno de nuestros mejores aliados es la confianza que generamos a trav\u00e9s de nuestro trabajo. Por ello, te animamos a que contactes con nosotros para la compraventa de tu empresa. Y recuerda,\u00a0<strong>la confidencialidad es la clave del \u00e9xito<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Un Marketplace es una plataforma en la que los vendedores pueden reunirse para vender sus productos o servicios a una base de clientes seleccionada. 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