{"id":92360,"date":"2022-01-14T16:22:13","date_gmt":"2022-01-14T15:22:13","guid":{"rendered":"https:\/\/ww3.onetoonecf.com\/?p=92360"},"modified":"2026-03-26T13:47:14","modified_gmt":"2026-03-26T12:47:14","slug":"parte-vi-aplicaciones-moviles","status":"publish","type":"post","link":"https:\/\/www.onetoonecf.com\/es\/parte-vi-aplicaciones-moviles\/","title":{"rendered":"Parte VI: Aplicaciones m\u00f3viles"},"content":{"rendered":"<style>.elementor-92360 .elementor-element.elementor-element-a313b8d{--display:flex;}.elementor-92360 .elementor-element.elementor-element-c58cd98{--display:flex;}.elementor-92360 .elementor-element.elementor-element-16edc54{--display:flex;}.elementor-92360 .elementor-element.elementor-element-0392092{--display:flex;}.elementor-92360 .elementor-element.elementor-element-9b43b4e{--display:flex;}.elementor-92360 .elementor-element.elementor-element-dbabfea{--display:grid;--e-con-grid-template-columns:repeat(2, 1fr);--e-con-grid-template-rows:repeat(1, 1fr);--grid-auto-flow:row;}.elementor-92360 .elementor-element.elementor-element-eb6313f .elementor-icon-list-icon i{transition:color 0.3s;}.elementor-92360 .elementor-element.elementor-element-eb6313f .elementor-icon-list-icon svg{transition:fill 0.3s;}.elementor-92360 .elementor-element.elementor-element-eb6313f{--e-icon-list-icon-size:14px;--icon-vertical-offset:0px;}.elementor-92360 .elementor-element.elementor-element-eb6313f .elementor-icon-list-text{transition:color 0.3s;}.elementor-92360 .elementor-element.elementor-element-346e330 .elementor-icon-list-icon i{transition:color 0.3s;}.elementor-92360 .elementor-element.elementor-element-346e330 .elementor-icon-list-icon svg{transition:fill 0.3s;}.elementor-92360 .elementor-element.elementor-element-346e330{--e-icon-list-icon-size:14px;--icon-vertical-offset:0px;}.elementor-92360 .elementor-element.elementor-element-346e330 .elementor-icon-list-text{transition:color 0.3s;}.elementor-92360 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.elementor-element.elementor-element-7947d2a{--display:flex;}.elementor-92360 .elementor-element.elementor-element-1f43230{--display:grid;--e-con-grid-template-columns:repeat(2, 1fr);--e-con-grid-template-rows:repeat(1, 1fr);--grid-auto-flow:row;}.elementor-92360 .elementor-element.elementor-element-25eba75{padding:0px 150px 0px 0px;}.elementor-92360 .elementor-element.elementor-element-b2ea204{padding:0px 0px 0px 150px;}.elementor-92360 .elementor-element.elementor-element-b426d44{--display:flex;}.elementor-92360 .elementor-element.elementor-element-d874d31 img{border-radius:20px 20px 20px 20px;}.elementor-92360 .elementor-element.elementor-element-bd1973a{--display:flex;}.elementor-92360 .elementor-element.elementor-element-d030bb7{--display:flex;}@media(max-width:1024px){.elementor-92360 .elementor-element.elementor-element-dbabfea{--grid-auto-flow:row;}.elementor-92360 .elementor-element.elementor-element-1f43230{--grid-auto-flow:row;}}@media(max-width:767px){.elementor-92360 .elementor-element.elementor-element-dbabfea{--e-con-grid-template-columns:repeat(1, 1fr);--e-con-grid-template-rows:repeat(1, 1fr);--grid-auto-flow:row;}.elementor-92360 .elementor-element.elementor-element-1f43230{--e-con-grid-template-columns:repeat(1, 1fr);--e-con-grid-template-rows:repeat(1, 1fr);--grid-auto-flow:row;}}<\/style>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"92360\" class=\"elementor elementor-92360 elementor-82494\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a313b8d e-flex e-con-boxed e-con e-parent\" data-id=\"a313b8d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf57c2d elementor-widget elementor-widget-text-editor\" data-id=\"cf57c2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La dependencia de la humanidad de los dispositivos m\u00f3viles ha impulsado la necesidad en casi todas las organizaciones, privadas o p\u00fablicas, y de todos los sectores por tener presencia en nuestros tel\u00e9fonos y otros dispositivos. La penetraci\u00f3n del mercado de los dispositivos m\u00f3viles es el principal factor de crecimiento del mercado de las aplicaciones m\u00f3viles.<\/p><p>Este modelo de negocio puede verse desde 2 perspectivas diferentes, o mediante una combinaci\u00f3n de ambas:<\/p><ol><li>Como una fuente ampliada de un modelo de negocio original, como los medios de comunicaci\u00f3n, el comercio electr\u00f3nico o el SaaS<\/li><li>Como una actividad empresarial independiente, como los juegos y las redes sociales.<\/li><\/ol><p>Este modelo de negocio surgi\u00f3 a partir de la expansi\u00f3n de los ecosistemas de los tel\u00e9fonos inteligentes iPhone y Android, que ahora admiten todo tipo de tecnolog\u00edas, como el IoT y la realidad virtual.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c58cd98 e-flex e-con-boxed e-con e-parent\" data-id=\"c58cd98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f1fdc87 elementor-widget elementor-widget-heading\" data-id=\"f1fdc87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 tama\u00f1o tiene ahora este mercado?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16edc54 e-flex e-con-boxed e-con e-parent\" data-id=\"16edc54\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa69a72 elementor-widget elementor-widget-text-editor\" data-id=\"fa69a72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Algunos datos:<\/p><ul><li>La App Store de iOS tiene m\u00e1s de 1,85 millones de aplicaciones y la Google Play Store m\u00e1s de 2,56 millones. Cada d\u00eda salen miles de aplicaciones nuevas (Statista).<\/li><li>En 2021, habr\u00e1 aproximadamente 7.000 millones de usuarios de m\u00f3viles en todo el mundo (Statista).<\/li><\/ul><p>Seg\u00fan el informe \u00abState of Mobile 2021\u00bb de Appanie, en 2020<\/p><ul><li>Una aplicaci\u00f3n se descarg\u00f3 218.000 millones de veces.<\/li><li>Se gastaron 143.000 millones de d\u00f3lares en las tiendas de aplicaciones.<\/li><li>El tiempo diario dedicado a un m\u00f3vil por usuario alcanz\u00f3 las 4,2h.<\/li><li>El 92% del tiempo que se pasa en el m\u00f3vil es utilizando aplicaciones, mientras que las redes sociales y las aplicaciones de comunicaci\u00f3n representan el 44% (Hootsuite).<\/li><li>Se gastaron 240.000 millones de d\u00f3lares en anuncios de aplicaciones m\u00f3viles.<\/li><li>La inversi\u00f3n de VC en tecnolog\u00eda m\u00f3vil alcanz\u00f3 los 73.000 millones de d\u00f3lares en 2020 (Crunchbase).<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0392092 e-flex e-con-boxed e-con e-parent\" data-id=\"0392092\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-271a991 elementor-widget elementor-widget-image\" data-id=\"271a991\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.onetoonecf.com\/wp-content\/uploads\/sites\/16\/2022\/01\/Articulo-6-grafico-1-_ccexpress-768x576.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b43b4e e-flex e-con-boxed e-con e-parent\" data-id=\"9b43b4e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20df738 elementor-widget elementor-widget-heading\" data-id=\"20df738\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Las aplicaciones m\u00f3viles ganan dinero a trav\u00e9s de<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dbabfea e-grid e-con-boxed e-con e-parent\" data-id=\"dbabfea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb6313f elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"eb6313f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"jki jki-chevron-right-light\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">La compra de aplicaciones<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"jki jki-chevron-right-light\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Contenido descargable<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"jki jki-chevron-right-light\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Personalizaci\u00f3n<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"jki jki-chevron-right-light\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Venta adicional<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-346e330 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"346e330\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"jki jki-chevron-right-light\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Ventajas (aplicaciones de juegos)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"jki jki-chevron-right-light\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Eliminaci\u00f3n de los temporizadores de cuenta atr\u00e1s<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"jki jki-chevron-right-light\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Venta cruzada<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"jki jki-chevron-right-light\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Anuncios en la aplicaci\u00f3n<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c40d9f2 e-flex e-con-boxed e-con e-parent\" data-id=\"c40d9f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a09fd36 elementor-widget elementor-widget-heading\" data-id=\"a09fd36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">M\u00e9tricas aplicadas en aplicaciones m\u00f3viles:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57b888d e-flex e-con-boxed e-con e-parent\" data-id=\"57b888d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd1d284 elementor-widget elementor-widget-heading\" data-id=\"cd1d284\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Descargas<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e44304 e-flex e-con-boxed e-con e-parent\" data-id=\"4e44304\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5dc8491 elementor-widget elementor-widget-text-editor\" data-id=\"5dc8491\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Cu\u00e1ntas personas han descargado la aplicaci\u00f3n.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e235030 e-flex e-con-boxed e-con e-parent\" data-id=\"e235030\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-95ed5c9 elementor-widget elementor-widget-heading\" data-id=\"95ed5c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Coste de adquisici\u00f3n de clientes (CAC)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3bb7872 e-flex e-con-boxed e-con e-parent\" data-id=\"3bb7872\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d74c07 elementor-widget elementor-widget-text-editor\" data-id=\"0d74c07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Cu\u00e1nto cuesta conseguir un usuario y conseguir un cliente de pago.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9720dc8 e-flex e-con-boxed e-con e-parent\" data-id=\"9720dc8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd20eab elementor-widget elementor-widget-heading\" data-id=\"cd20eab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tasa de lanzamiento<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3879cae e-flex e-con-boxed e-con e-parent\" data-id=\"3879cae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4caa296 elementor-widget elementor-widget-text-editor\" data-id=\"4caa296\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>El porcentaje de personas que se descargan la aplicaci\u00f3n y la ponen en marcha y crean una cuenta.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b21f41c e-flex e-con-boxed e-con e-parent\" data-id=\"b21f41c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e474538 elementor-widget elementor-widget-heading\" data-id=\"e474538\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Porcentaje de usuarios\/jugadores activos<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cc1d814 e-flex e-con-boxed e-con e-parent\" data-id=\"cc1d814\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af62bb4 elementor-widget elementor-widget-text-editor\" data-id=\"af62bb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>El porcentaje de usuarios que han lanzado la aplicaci\u00f3n y la utilizan a diario y mensualmente: son sus usuarios activos diarios (DAU) y mensuales (MAU).<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b76049 e-flex e-con-boxed e-con e-parent\" data-id=\"0b76049\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71b8fca elementor-widget elementor-widget-heading\" data-id=\"71b8fca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Porcentaje de usuarios que pagan<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c17bebb e-flex e-con-boxed e-con e-parent\" data-id=\"c17bebb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d737f31 elementor-widget elementor-widget-text-editor\" data-id=\"d737f31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Cu\u00e1ntos de sus usuarios pagan alguna vez por algo.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b43991f e-flex e-con-boxed e-con e-parent\" data-id=\"b43991f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88b29ed elementor-widget elementor-widget-heading\" data-id=\"88b29ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tiempo hasta la primera compra<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5eccba7 e-flex e-con-boxed e-con e-parent\" data-id=\"5eccba7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a02a1f2 elementor-widget elementor-widget-text-editor\" data-id=\"a02a1f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>El tiempo que tarda un usuario en realizar una compra tras la activaci\u00f3n.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16624d2 e-flex e-con-boxed e-con e-parent\" data-id=\"16624d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16a07b5 elementor-widget elementor-widget-heading\" data-id=\"16a07b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ingresos medios mensuales por usuario (ARPU)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-671dcc6 e-flex e-con-boxed e-con e-parent\" data-id=\"671dcc6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b0f800 elementor-widget elementor-widget-text-editor\" data-id=\"1b0f800\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Se obtiene tanto de las compras como de los anuncios vistos. Normalmente, tambi\u00e9n incluye informaci\u00f3n espec\u00edfica de la aplicaci\u00f3n, como las pantallas o los elementos que fomentan m\u00e1s compras. Tambi\u00e9n hay que tener en cuenta el ARPPU, que es el ingreso medio por usuario de pago.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d0f5695 e-flex e-con-boxed e-con e-parent\" data-id=\"d0f5695\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56f4fa9 elementor-widget elementor-widget-heading\" data-id=\"56f4fa9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Clics de valoraci\u00f3n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c881e4 e-flex e-con-boxed e-con e-parent\" data-id=\"7c881e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7beed15 elementor-widget elementor-widget-text-editor\" data-id=\"7beed15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>El porcentaje de usuarios que ponen una calificaci\u00f3n o una rese\u00f1a en una tienda de aplicaciones.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-87a2778 e-flex e-con-boxed e-con e-parent\" data-id=\"87a2778\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2669554 elementor-widget elementor-widget-heading\" data-id=\"2669554\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Viralidad<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ed7d46 e-flex e-con-boxed e-con e-parent\" data-id=\"3ed7d46\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-653cdd4 elementor-widget elementor-widget-text-editor\" data-id=\"653cdd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>En promedio, cu\u00e1ntos usuarios nuevos invita un usuario.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a64de4b e-flex e-con-boxed e-con e-parent\" data-id=\"a64de4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4949b3a elementor-widget elementor-widget-heading\" data-id=\"4949b3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Churn<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b98d378 e-flex e-con-boxed e-con e-parent\" data-id=\"b98d378\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b55e08b elementor-widget elementor-widget-text-editor\" data-id=\"b55e08b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Cu\u00e1ntos clientes han desinstalado la aplicaci\u00f3n o no la han puesto en marcha en un determinado periodo de tiempo.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d6f3615 e-flex e-con-boxed e-con e-parent\" data-id=\"d6f3615\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66e2df6 elementor-widget elementor-widget-heading\" data-id=\"66e2df6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Valor de vida del cliente<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7289f8 e-flex e-con-boxed e-con e-parent\" data-id=\"a7289f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b75aa3 elementor-widget elementor-widget-text-editor\" data-id=\"5b75aa3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Cu\u00e1nto vale un usuario desde la cuna hasta la tumba. En el caso de una aplicaci\u00f3n m\u00f3vil, el LTV se calcula utilizando los promedios del dinero gastado por cada jugador despu\u00e9s del churn.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d4a9cfd e-flex e-con-boxed e-con e-parent\" data-id=\"d4a9cfd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34cc4ed elementor-widget elementor-widget-image\" data-id=\"34cc4ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" width=\"800\" height=\"1032\" src=\"https:\/\/www.onetoonecf.com\/wp-content\/uploads\/sites\/16\/2022\/01\/Articulo-6.1_ccexpress-e1774278180279.png\" class=\"attachment-1536x1536 size-1536x1536 wp-image-92404\" alt=\"Aplicaciones M\u00f3viles\" decoding=\"async\" srcset=\"https:\/\/www.onetoonecf.com\/wp-content\/uploads\/sites\/16\/2022\/01\/Articulo-6.1_ccexpress-e1774278180279.png 800w, https:\/\/www.onetoonecf.com\/wp-content\/uploads\/sites\/16\/2022\/01\/Articulo-6.1_ccexpress-e1774278180279-233x300.png 233w, https:\/\/www.onetoonecf.com\/wp-content\/uploads\/sites\/16\/2022\/01\/Articulo-6.1_ccexpress-e1774278180279-310x400.png 310w, https:\/\/www.onetoonecf.com\/wp-content\/uploads\/sites\/16\/2022\/01\/Articulo-6.1_ccexpress-e1774278180279-768x991.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7947d2a e-flex e-con-boxed e-con e-parent\" data-id=\"7947d2a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db02f33 elementor-widget elementor-widget-text-editor\" data-id=\"db02f33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Art\u00edculo escrito por Jos\u00e9 Ram\u00edrez Terc, especialista en modelos de negocio del siglo XXI.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f43230 e-grid e-con-boxed e-con e-parent\" data-id=\"1f43230\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25eba75 elementor-widget elementor-widget-image\" data-id=\"25eba75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/es\/parte-v-cloud-market-group-xaas\/\">\n\t\t\t\t\t\t\t<img width=\"163\" height=\"300\" src=\"https:\/\/www.onetoonecf.com\/wp-content\/uploads\/sites\/16\/2022\/01\/ANTERIOR-Entendiendo-los-modelos-de-negocio-del-siglo-XXI-Introduccion-4-e1774278570240-163x300.png\" class=\"attachment-medium size-medium wp-image-92426\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/www.onetoonecf.com\/wp-content\/uploads\/sites\/16\/2022\/01\/ANTERIOR-Entendiendo-los-modelos-de-negocio-del-siglo-XXI-Introduccion-4-e1774278570240-163x300.png 163w, https:\/\/www.onetoonecf.com\/wp-content\/uploads\/sites\/16\/2022\/01\/ANTERIOR-Entendiendo-los-modelos-de-negocio-del-siglo-XXI-Introduccion-4-e1774278570240-218x400.png 218w, https:\/\/www.onetoonecf.com\/wp-content\/uploads\/sites\/16\/2022\/01\/ANTERIOR-Entendiendo-los-modelos-de-negocio-del-siglo-XXI-Introduccion-4-e1774278570240.png 418w\" sizes=\"(max-width: 163px) 100vw, 163px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2ea204 elementor-widget elementor-widget-image\" data-id=\"b2ea204\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/es\/contenido-generado-por-el-usuario\/\">\n\t\t\t\t\t\t\t<img width=\"165\" height=\"300\" src=\"https:\/\/www.onetoonecf.com\/wp-content\/uploads\/sites\/16\/2022\/01\/siguiente-Entendiendo-los-modelos-de-negocio-del-siglo-XXI-Introduccion-e1774278606779-165x300.png\" class=\"attachment-medium size-medium wp-image-92499\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/www.onetoonecf.com\/wp-content\/uploads\/sites\/16\/2022\/01\/siguiente-Entendiendo-los-modelos-de-negocio-del-siglo-XXI-Introduccion-e1774278606779-165x300.png 165w, https:\/\/www.onetoonecf.com\/wp-content\/uploads\/sites\/16\/2022\/01\/siguiente-Entendiendo-los-modelos-de-negocio-del-siglo-XXI-Introduccion-e1774278606779-220x400.png 220w, https:\/\/www.onetoonecf.com\/wp-content\/uploads\/sites\/16\/2022\/01\/siguiente-Entendiendo-los-modelos-de-negocio-del-siglo-XXI-Introduccion-e1774278606779.png 423w\" sizes=\"(max-width: 165px) 100vw, 165px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b426d44 e-flex e-con-boxed e-con e-parent\" data-id=\"b426d44\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d874d31 elementor-widget elementor-widget-image\" data-id=\"d874d31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/es\/?page_id=94733&#038;preview=true\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.onetoonecf.com\/wp-content\/uploads\/sites\/16\/2022\/01\/4-768x192.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd1973a e-flex e-con-boxed e-con e-parent\" data-id=\"bd1973a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-701933f elementor-widget elementor-widget-heading\" data-id=\"701933f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sobre ONEtoONE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d030bb7 e-flex e-con-boxed e-con e-parent\" data-id=\"d030bb7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4662158 elementor-widget elementor-widget-text-editor\" data-id=\"4662158\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>En\u00a0<a href=\"https:\/\/www.onetoonecf.com\/es\/\" target=\"_blank\" rel=\"noopener\">ONEtoONE<\/a>\u00a0nos caracterizamos por el nivel de transparencia, confidencialidad y profesionalismo con el que manejamos las operaciones de nuestros clientes. 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[&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":82515,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-92360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ma-process"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Parte VI Aplicaciones m\u00f3viles<\/title>\n<meta name=\"description\" content=\"\u00bfC\u00f3mo funcionan las Aplicaciones m\u00f3viles? 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