“At ONEtoONE we help business owners”
An interview with Iliya Zogovic. Can you tell us how you came to be in your current position at ONEtoONE USA? Iliya Zogovic: I don’t have what you would call the “traditional” investment banking background! I started my career working for a marketing company based out of Mexico City, where I got first-hand experience on finance […]
Innovate Today
What is innovation? I am often asked what innovation is. Is it a new unique technology, a cool new product, does innovation mean coming up with the next iPhone or medical device, can I innovate if my business is not a startup, tech company, or sexy new venture. The truth is innovation is not that […]
Does Your Business have a Strategy?
What a real business strategy looks like Every time I speak with a client or mentee for the first time, they start by explaining their strategy. More often than not I have to stop them and explain that what they are describing is not a strategy. It is an elaborate fantasy they have created about […]