Extend Beauty, has acquired the fragrance branch of Maison Korloff, a French fine jewellery firm. Established in 1992, Extend Beauty is a French family-owned company that develops fragrances embodying elegance and the expression of the French cultural heritage of beauty and excellence. It controls the entire development process and distributes its products worldwide. Extend Beauty has successfully established, for nearly 30 years, the brand Princesse Marina de Bourbon, whose fragrances are now sold in more than 70 countries. It has also just launched the first fragrances of the French brand Le Coq Sportif. Founded in 1978, Maison Korloff is a brand celebrated for its exquisite jewellery, where creativity meets tradition, with 30 boutiques across Europe, the Middle East, and Asia. Maison Korloff has entrusted its fragrance division to Extend Beauty, which has acquired the Korloff fragrance brand along with the business, stock, and related assets.