Publicis Groupe, the world’s second-largest communications group, has acquired Raydespa Did (3dids), enhancing its customer-centric solutions. With 103,000 employees across 100+ countries and €13.1 billion in 2023 revenue, Publicis integrates creative, technology, data, and media. It has been acquiring firms in a growth strategy to expand its digital capabilities. 3dids.com, a leading Spanish consultancy with 20 years of e-commerce and digital strategy expertise, has completed over 500 successful D2C and B2B e-commerce projects for 120+ brands. Known as Spain’s top-rated Shopify agency, 3dids, with 40 professionals based in Alicante, will retain its structure while benefiting from Publicis’s global reach, strengthening Publicis’s position in Spain’s e-commerce market.