Efficy, the Belgian leader in European CRM (Customer Relationship Management) provider, has announced the acquisition of the Swedish company Apsis. This transaction acts as a gateway for Efficy to expand its product scope to data-driven marketing solutions and allows for its penetration of the Nordics markets. Which in turn, represents a major milestone towards Efficy´s ambition to reach a 5% market share of the European CRM market by 2024.