ONEtoONE advised Biotulin, an international skincare brand owned by Germany’s MyVitalSkin, on the sale of its assets (brand, stocks, molds) to Lorience Paris. Founded in 2014, Biotulin is known for its innovative, mostly vegan formulas with immediate effects. With a vision to reinvent cosmetics using herbal ingredients, Biotulin has become a globally recognized brand. Lorience Paris, founded by Robin Schlang in 2004, specializes in brand-building for perfumes and cosmetics, blending French high-perfumery and cosmetology expertise. This acquisition strengthens Lorience’s product range, digital sales, and geographic reach, enhancing its portfolio, which includes Mauboussin Perfumes and Osée.