RAUL UNANUE


Telefon: +34 619950424
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RAUL UNANUE

Partner

Raúl Unanue ist eine Führungskraft mit mehr als 30 Jahren Erfahrung in General Management, Corporate Finance, Treasury, Risikomanagement und Investment Banking. Im Laufe seiner Karriere leitete er komplexe Finanzrestrukturierungen, groß angelegte Finanzierungsprogramme, M&A-Prozesse und strategische Transformationen in multinationalen Umgebungen.
Er hatte Top-Führungspositionen in börsennotierten und internationalen Unternehmen inne, darunter als General Manager bei Alea Media, wo er ein umfassendes Turnaround-Programm durchführte, das den Unternehmenswert auf 40 Mio. Euro vervielfachte, sowie als Group Treasurer bei Adveo, wo er die länderübergreifende Corporate Finance, syndizierte Kredite, Verbriefungen und ERP-Implementierungen verantwortete.
Als Gründer von Propósito Films und RUT Proyectos und nun als Berater bei ONEtoONE berät er KMU und wachstumsstarke Unternehmen in den Bereichen Kapitalbeschaffung, Strategie und M&A und bringt eine einzigartige Kombination aus finanzieller Expertise, operativer Führungsstärke und grenzüberschreitender Banking-Erfahrung mit.

Education

Licenciado en Ciencias Económicas, Universidad Carlos III de Madrid.

Programa “Gerente de PYME” (500 horas), Fundación Tomillo (INEM).

Cursos de Creación de Empresas (Universidad Carlos III y CEOE).

Curso de Bolsa y Mercados Financieros, Bolsa de Madrid.

Curso de Programación COBOL, CICS, DBII (200 horas), SKILLSOFT.

Experience

Partner – ONEtoONE Corporate Finance
Independent advisory in mid-market M&A transactions, including sell-side, buy-side, capital raising, mergers, strategic advisory, and company valuations.

Founder – Propósito Films S.L. & RUT Proyectos S.L.
Founder and partner in audiovisual production (Propósito Films) and strategic/financial consulting (RUT Proyectos).
Key activities include capital raising, business planning, financial strategy, cash-flow and CAPEX financing, and M&A advisory for SMEs and audiovisual producers.

General Manager – Alea Media S.A.
Led corporate strategy, investor relations, finance, operations, HR, technology, treasury, and risk.
Transformed the company from negative equity and single-client dependence to a €40M valuation, diversified clients, business lines, financing sources, and scaled production from 13 to more than 150 episodes per year.

Group Treasurer – Adveo Group International S.A.
Responsible for corporate finance, treasury, risk, financial planning, bank negotiations, AP/AR, accounting, tax, and major financing programs.
Led integrations, refinancing, syndicated loans, factoring programs, securitization structures, MARF note issuance, ERP implementations, and major corporate restructurings.

Independent Business & Banking Consultant
Advised SMEs and entrepreneurs on M&A, debt structuring, business model analysis, real estate, and banking transactions.

Senior Account Manager / International Account Director – Fortis Bank (Spain)
Global Relationship Manager for multinational corporate clients, responsible for international credit facilities, risk management, profitability, and cross-border financing structures.

Major Account Manager – Banesto (Corporate & Investment Banking)
Managed corporate accounts with >€600M turnover, covering credit analysis, profitability, and capital markets transactions. Greenwich Award 2004 for Best Corporate Banking in Spain.

Account Manager – Banesto
Managed retail, commercial, and corporate SME portfolios up to €120M turnover, responsible for risk, client acquisition, and profitability.

Controller – Viajes Marsans S.A.
Prepared management reporting, supervised 400-branch network, and controlled major corporate accounts.

Track Record

Transformed Alea Media from insolvency risk to a €40M valuation in four years.

Structured and managed multiple large financing programs (syndicated loans, factoring, supply chain finance, securitization).

Led M&A advisory, strategic restructurings, capital raising, and business plan development for SMEs and audiovisual producers.

Managed international treasury centralization, ERP implementations (SAP, SAGE, BCP), and risk frameworks in multinational settings.

Achieved >30% annual portfolio growth at Fortis Bank and led management of 11+ multinationals across several jurisdictions.

Sector Expertise

Financial Services
Other financial Services
Media
Television programming and broadcasting activities
Real Estate
Madrid office

Madrid

Zurbarán 7, 1st floor
28010, Madrid
Spain
Geolocation

Keywords

Finanzdienstleistungen, sonstige Finanzdienstleistungen, Medien, Fernsehprogrammgestaltung und -ausstrahlung

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