RAUL UNANUE


Telefono: +34 619950424
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RAUL UNANUE

Partner

Raúl Unanue è un senior executive con oltre 30 anni di esperienza in General Management, Corporate Finance, Treasury, Risk e Investment Banking. Nel corso della sua carriera ha guidato complesse ristrutturazioni finanziarie, programmi di finanziamento su larga scala, processi di M&A e trasformazioni strategiche in contesti multinazionali.
Ha occupato ruoli di primo piano in società quotate e internazionali, tra cui General Manager in Alea Media, dove ha realizzato un turnaround completo che ha moltiplicato il valore della società fino a 40 milioni di euro, e Group Treasurer in Adveo, supervisionando la corporate finance multi-paese, i finanziamenti sindacati, le securitizzazioni e le implementazioni ERP.
Come fondatore di Propósito Films e RUT Proyectos, e attualmente consulente in ONEtoONE, offre consulenza a PMI e aziende ad alta crescita in materia di raccolta di capitali, strategia e M&A, portando un mix unico di competenza finanziaria, leadership operativa ed esperienza bancaria cross-border.

Education

Licenciado en Ciencias Económicas, Universidad Carlos III de Madrid.

Programa “Gerente de PYME” (500 horas), Fundación Tomillo (INEM).

Cursos de Creación de Empresas (Universidad Carlos III y CEOE).

Curso de Bolsa y Mercados Financieros, Bolsa de Madrid.

Curso de Programación COBOL, CICS, DBII (200 horas), SKILLSOFT.

Experience

Partner – ONEtoONE Corporate Finance
Independent advisory in mid-market M&A transactions, including sell-side, buy-side, capital raising, mergers, strategic advisory, and company valuations.

Founder – Propósito Films S.L. & RUT Proyectos S.L.
Founder and partner in audiovisual production (Propósito Films) and strategic/financial consulting (RUT Proyectos).
Key activities include capital raising, business planning, financial strategy, cash-flow and CAPEX financing, and M&A advisory for SMEs and audiovisual producers.

General Manager – Alea Media S.A.
Led corporate strategy, investor relations, finance, operations, HR, technology, treasury, and risk.
Transformed the company from negative equity and single-client dependence to a €40M valuation, diversified clients, business lines, financing sources, and scaled production from 13 to more than 150 episodes per year.

Group Treasurer – Adveo Group International S.A.
Responsible for corporate finance, treasury, risk, financial planning, bank negotiations, AP/AR, accounting, tax, and major financing programs.
Led integrations, refinancing, syndicated loans, factoring programs, securitization structures, MARF note issuance, ERP implementations, and major corporate restructurings.

Independent Business & Banking Consultant
Advised SMEs and entrepreneurs on M&A, debt structuring, business model analysis, real estate, and banking transactions.

Senior Account Manager / International Account Director – Fortis Bank (Spain)
Global Relationship Manager for multinational corporate clients, responsible for international credit facilities, risk management, profitability, and cross-border financing structures.

Major Account Manager – Banesto (Corporate & Investment Banking)
Managed corporate accounts with >€600M turnover, covering credit analysis, profitability, and capital markets transactions. Greenwich Award 2004 for Best Corporate Banking in Spain.

Account Manager – Banesto
Managed retail, commercial, and corporate SME portfolios up to €120M turnover, responsible for risk, client acquisition, and profitability.

Controller – Viajes Marsans S.A.
Prepared management reporting, supervised 400-branch network, and controlled major corporate accounts.

Track Record

Transformed Alea Media from insolvency risk to a €40M valuation in four years.

Structured and managed multiple large financing programs (syndicated loans, factoring, supply chain finance, securitization).

Led M&A advisory, strategic restructurings, capital raising, and business plan development for SMEs and audiovisual producers.

Managed international treasury centralization, ERP implementations (SAP, SAGE, BCP), and risk frameworks in multinational settings.

Achieved >30% annual portfolio growth at Fortis Bank and led management of 11+ multinationals across several jurisdictions.

Sector Expertise

Financial Services
Other financial Services
Media
Television programming and broadcasting activities
Real Estate
Madrid office

Madrid

Zurbarán 7, 1st floor
28010, Madrid
Spain
Geolocation

Keywords

Servizi finanziari, Altri servizi finanziari, Media, Attività di programmazione e trasmissione televisiva

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