PAULO SOARES
Partner
Na ONEtoONE Corporate Finance, a sua missão tem sido sempre maximizar o valor do trabalho dos empresários. Ao longo dos últimos seis anos, o seu papel como Sócio tem sido fundamental para manter esta missão, alavancando as suas capacidades analíticas e visão estratégica para fornecer consultoria de Fusões e Aquisições centrada no cliente. Facilitaram a entrada de novos investidores e orientaram numerosas vendas e expansões bem sucedidas, com um firme compromisso com uma abordagem centrada no cliente.
Atualmente, a essência da sua prática profissional está profundamente enraizada na estratégia de F&A, onde aplica os seus conhecimentos para fortalecer posições de mercado, realizar transacções estratégicas (F&A) e garantir avaliações de negócios precisas. A sua equipa é especializada em estabelecer ligações com os compradores e investidores certos, personalizando os negócios de acordo com as necessidades intrincadas dos seus clientes. À medida que o panorama financeiro evolui, ele continua a incorporar a dupla natureza do planeamento estratégico e da execução meticulosa em cada projeto que empreendem.
Education
IE Business School - Doctoral candidate, Business management
Iscte - Instituto Universitário de Lisboa - Master, Finance
Iscte - Instituto Universitário de Lisboa - Pos Grad in Advanced Accounting (IFRS) and Tax structures, Corporate Finance
Iscte - Instituto Universitário de Lisboa - Mestre em Finanças, Pos Graduação Corporate Finance
Universidade Moderna de Lisboa - Business Management - Finance
Experience
Invited Professor – ISG
Founder - Soares de Oliveira & Associados - Consulting, Lda
Vice President - NERE - Associação Empresarial da Região de Évora
Deputy CEO; CFO; CRO - M'AR De AR Hotels
Head Portugal – Sofiex
Investment Manager and Board member at PE backed companies - API Capital, SA
Board Member - Nemoto Portugal, Química Fina, Unipessoal, Lda.
Investment Manager – IPE
Credit Risk Officer, Corporate – Interbanco
Credit Risk Officer, Corporate - Banco Santander
Credit Risk - Banco Nacional de Crédito
Track Record
(2024) ONEtoONE advised our client, @Babel, in its purchase of @KinetIT. It has been achieved thanks to the joint work of two of the offices in our international organization, led by Paulo Soares Oliveira, from ONEtoONE Portugal and José Ramón Cos from ONEtoONE Spain.
(2023) ONEtoONE advised our client Ufenau VII in the acquisition of a majority stake in Grupo Marktest. The Group is a leading tech-enabled market research and analytics solutions specialist with relevant international presence. Marktest is the leading independent market research player in Portugal. This transaction has been led by Paulo Soares Oliveira, from ONEtoONE Portugal and Ximena Fernández, from ONEtoONE Spain.
(2022) ONEtoONE advised our client NEWPAL Investimentos, in its acquisition of a majority stake in the company COPAM, Companhia Portuguesa de Amidos, S.A. This operation was led by Paulo Soares de Oliveira, our ONEtoONE Partner in Portugal.
International Experience
Spain (ES)
Ireland (IE)
Luxembourg (LU)
Portugal (PT)
Sector Expertise
Industrials
Business support service activities
Telecommunications Services
Keywords
Advised Deal
Advice on sale
ONEtoONE has advised ETNAGA (BOL - Bilheteira Online) on its partial sale to a consortium composed of Grupo Impresa (SIC) and the CREST II - FCR Fund managed by Crest Capital Partners. BOL, one of the leading ticketing operators in Portugal, is the market leader in the number of tickets issued and collaborates with numerous venues, municipalities, and event promoters. The partnership with CREST and SIC will bring significant synergies to the business, with Ricardo Nuno and Rita Nuno maintaining leadership and a significant shareholding. Grupo Impresa is the largest Portuguese media group with multiple international television channels, reaching 15 countries through 36 operators. CREST II-FCR, managed by Crest Capital Partners, has over 300 million euros under management and extensive experience in venture capital. The leaders of BOL, SIC, and Impresa expressed their enthusiasm for the collaboration, highlighting the growth opportunities and the promotion of culture, digitalization, and community engagement.
Advice on buying
Extend Beauty, has acquired the fragrance branch of Maison Korloff, a French fine jewellery firm. Established in 1992, Extend Beauty is a French family-owned company that develops fragrances embodying elegance and the expression of the French cultural heritage of beauty and excellence. It controls the entire development process and distributes its products worldwide. Extend Beauty has successfully established, for nearly 30 years, the brand Princesse Marina de Bourbon, whose fragrances are now sold in more than 70 countries. It has also just launched the first fragrances of the French brand Le Coq Sportif. Founded in 1978, Maison Korloff is a brand celebrated for its exquisite jewellery, where creativity meets tradition, with 30 boutiques across Europe, the Middle East, and Asia. Maison Korloff has entrusted its fragrance division to Extend Beauty, which has acquired the Korloff fragrance brand along with the business, stock, and related assets.
Advice on buying
ONEtoONE has advised our client, Babel, in its purchase of KinetIT. Babel, a Spanish multinational specialising in digital transformation solutions and services, is one of Spain's top 10 technology consultancies. Owned by Aurica Capital, the group has operations in Spain, Portugal, Mexico, Colombia, Chile, Costa Rica, Morocco, Guatemala, Panama, and the Dominican Republic. Founded in 2014, KinetIT is a Portuguese software services company that focuses on supporting companies in their digital transformation initiatives. It operates in several countries as a leader in solutions based on the OutSystems low-code platform.
Advice on buying
ONEtoONE are happy to announce that Ufenau VII has acquired a majority stake in Grupo Marktest, a leading tech-enabled market research and analytics specialist with over 40 years of experience and 300+ professionals. Marktest is the top independent market research firm in Portugal, supporting media, agencies, and advertisers. Ufenau Capital Partners is a privately-owned Swiss Investor Group, which advises private and institutional investors with their investments in private equity. It focuses on private equity investments in service companies across German-speaking Europe, Iberia, and the Benelux region. With Ufenau’s support, Marktest aims to expand its market research and analytics expertise across Europe. The Founders of Marktest will continue leading the business and co-invest alongside Ufenau VII, driving future growth.
Advice on buying
NEWPAL, which exercises, through its subsidiaries Palbit, S.A. and Villa das Tílias, S.A., the production of carbide tools and ultra-hard materials (such as cutting tools, anti-wear parts and stone treatment tools), has acquired a majority stake in the company COPAM, Companhia Portuguesa de Amidos, SA. With over 84 years of experience, COPAM is the leading company in Portugal in the production and marketing of starch products for the food, pharmaceutical, paper, corrugated cardboard, and chemical industries. COPAM is dedicated to the production and commercialization of starches and their derivatives, dextrins and glucoses, dextroses and isoglucoses, from cereal extraction, from tubers and roots for the food, pharmaceutical, paper, corrugated cardboard and chemical industries in general.
Advice on buying
Talenter™ Group, the largest independent Portuguese group in the Human Resources sector, acquired BeChosen, in an operation advised by ONEtoONE Corporate Finance in Portugal. This acquisition allows Talenter™ Group to enter a new business area - Field Marketing, Merchandising, Digital and Social Networks - with clear operational and commercial synergies for this Group. In addition, BeChosen team is integrated into Talenter™ Group, strengthening its services.
Advice on sale
The Spanish company, Industrias Català S.A. (Incasa), dedicated to the manufacture of MDD detergents, has acquired 100% of the shares of the detergents company, Casado Quality Products S.A. in an operation advised by ONEtoONE Corporate Finance, on behalf of the seller. On behalf of the buyer, Compas Professional Expertise and ACTIVA-AC acted as advisors.
Advice on buying
Affiliates of INOLEX, headquartered in Philadelphia, Pennsylvania, have signed a definitive agreement to purchase ieS LABO, of Oraison, France. INOLEX has been advised by ONEtoONE Corporate Finance. ieS LABO is a manufacturer of high quality natural and organic plant & herbal extracts for the cosmetic industry. INOLEX expects these products to have tremendous appeal for their cosmetic customers around the world.
Advice on sale
ONEtoONE Corporate Finance was the advisor of La Quinta Group. La Quinta has signed an agreement for the transfer of the Hotel La Quinta and La Quinta Golf & Country Club to Phoenix, a Chilean company.
Advice on buying
Urakas incorporate their capital as a partner to August Navarro, former director of Puig, in a deal that will boost its activity in the business of perfumery Spanish fashion brand. Navarro has acquired 60% equity of the company thanks to advice from ONEtoONE Corporate Finance.Urakas is a group dedicated to the development and marketing of fragrances relying on licensing agreements leading names in the fashion world, among which Devout & Lomba, Roberto Torretta and Miriam Ocariz.



