Greece offers compelling market access within the European Union, acting as a strategic entry point to Southeastern Europe, the Balkans, and the Eastern Mediterranean. As an EU and Eurozone member, Greece provides access to a single market of over 400 million consumers, benefiting from harmonised regulations, free movement of goods and capital, and strong legal protections for investors.

Tourism, a crucial sector of the Greek economy attracting over 30 million visitors annually, has seen a strong recovery following the COVID-19 pandemic, with benefits spreading not only in the hospitality industry but also in related sectors such as real estate and local services. This positive outlook attracts both domestic and foreign investors, especially in the high-end, medical, and sustainable tourism segments.

A notable trend in the Greek M&A market is the growing interest in technology and innovation, spurred by the government’s efforts to promote a digital economy. Sectors such as fintech, agrotech, e-commerce, and renewable energy (fueled by the EU decarbonization and green transition agenda) are experiencing robust growth, making players in these sectors appealing targets for M&A.

It is also clear that ESG considerations are playing an increasing role in shaping M&A decisions in Greece, with the majority of transactions being assessed through an ESG lens. Companies prioritizing sustainability and social responsibility are likely to attract greater interest from investors and achieve higher valuations.

Finally, Greece is experiencing an increase in cross-border M&A transactions, as investors from nations such as the USA, China, Israel, and the UAE are actively seeking investment opportunities in the region.