CARLOS MARTÍNEZ
Managing Director
Telecommunications Engineer. After a first stage in the logistics department in the SMH group (Omega, Swatch, Rado, Tissot), has developed his career in Private Banking and Investment Banking for over 20 years.
Began at Banif Bank Personal Bankers where he was Head of the Marketing Department. Upon integration with Banco Santander de Negocios was appointed Director of Database and Marketing, responsible for the design and implementation of the CRM and the integration with Banif. Afterward, he was Director of Business Intelligence and Marketing Manager at the Fortis Investment Bank.
Began at Banif Bank Personal Bankers where he was Head of the Marketing Department. Upon integration with Banco Santander de Negocios was appointed Director of Database and Marketing, responsible for the design and implementation of the CRM and the integration with Banif. Afterward, he was Director of Business Intelligence and Marketing Manager at the Fortis Investment Bank.
Education
Telecomunication Engineer, ET Alcalá de Henares, Spain
Experience
General Manager, ONEtoONE Corporate Finance
Marketing Manager, BNP Paribas Fortis
Data Base Marketing Manager, Santander Private Banking
Marketing Manager, BNP Paribas Fortis
Data Base Marketing Manager, Santander Private Banking
Track Record
Has spent practically his career in Private and Investment Banking.
For over 20 years has provided a technological approach in the continuing search for efficiency in production processes and customer service. He started at Banco Banif, where he helped from part of the, most prestigious, award winning marketing and private banking department. After the integration with Banco Santander he was appointed Director of Data Base Marketing, taking responsibility for the design and implementation of CRM in the entity.
He has been the Director of Business Intelligence at Fortis taking responsibility for all areas of business intelligence of the company, and after becomes Marketing Manager of Fortis group.
He is one of the founders of ONEtoONE Corporate Finance, taking responsibility of the General Manager of the company.
For over 20 years has provided a technological approach in the continuing search for efficiency in production processes and customer service. He started at Banco Banif, where he helped from part of the, most prestigious, award winning marketing and private banking department. After the integration with Banco Santander he was appointed Director of Data Base Marketing, taking responsibility for the design and implementation of CRM in the entity.
He has been the Director of Business Intelligence at Fortis taking responsibility for all areas of business intelligence of the company, and after becomes Marketing Manager of Fortis group.
He is one of the founders of ONEtoONE Corporate Finance, taking responsibility of the General Manager of the company.
International Experience
Spain (ES)
Sector Expertise
Information technology
Keywords
Busines Intelligence, big data, marketing