RAUL UNANUE
Partner
Director with more than 30 years of experience in General Management , Finance, Treasury, Risk and Investment Banking.
General Manager: Strategy, Shareholder and Investor Relations , M&A, Operations Management , Financial Management , HR Management , Technology ,
Corporate Finance Management : Financial Planning and Strategy, Modeling, Budgeting, Financing Structuring, Bank Negotiation, Cash Flow Planning and Management, Cash Management, Accounting. Risk Planning and Management, Project Manager in software implementation (BCP, SAGE, SAP).
Speaker/ Panelist at Eurofinance ( The Economist Group ) International Conferences. Eurofinance Brussels ( May 2018) and Eurofinance Switzerland (September 2018)
Banking: responsible for commercial policy, risk management, pricing, and profitability of the clients in the managed portfolio; responsible for financing operations ( short-term, short-term, long-term). Interlocutors include presidents, CEOs, general managers , CFOs, and treasurers. Management of short-term operations, working capital financing, and treasury management (credit policies, discounting, factoring , confirming, guarantees, foreign trade, or trade). finance , cash management ) medium-term operations (general and investment loans, leasing, etc. ) and long-term operations such as debt restructuring, syndicated loans, securitizations, USPP, M&A, negotiation of international financing operations, such as FAD loans, buyer credit, Forfaiting , World Bank, etc. as well as management of currency, interest rate and raw material hedges.
International Banking : responsible for the relationship and management of large multinationals with subsidiaries abroad , relations with many jurisdictions, on several continents, as well as managing, coordinating and directing transactions with companies present in more than 11 countries.
Work experience:
● Partner . ONEtoOne Investment Bank
(09/2025-present).
▪ Independent and expert advice on Corporate Finance Services
▪ middle-market M&A transaction
o Sell Side, Buy side, Raising capital, Merger, Strategic Advisory, Company Valuation
● Founder Proposito Films Sl and RUT Proyectos SL
(01/2024-present).
o Founder and partner
▪ Proposito films (50% ownership) production of TV series and films,
● Currently developing 3 projects (1 feature film and 2 series)
▪ Rut Proyectos SL (100% owned ), Financial and Strategic Consulting Firm
● Raising capital for the SME market , both for the audiovisual sector and other sectors, for equity , current assets, long-term, and CAPEX financing for organic and inorganic growth.
● Strategy and Financial Management ( part time)
● Corporate and Project Management (part – time)
● M&A
Main Milestones,
-Obtaining lines of financing for working capital for construction companies of more than 20 million euros
-Help with the Business Plan, Process Improvement and Treasury
– Exclusive distribution of international management and control software for the audiovisual sector
-Equity round mandate for US startup
-Help audiovisual producers with their business plan, operations, and financing for project sales
● General Manager Alea Media SA
(05//2019-12/2023).
o Functions : General Management (Strategy, Investor Relations , Finance, Operations, HR, Technology , Treasury and Risk)
▪ Responsible for Planning, Strategy, Operations and Finance, HR, Technology
o Main Achievements :
▪ Responsible for Strategy, Restructuring and Reorganization of the company from 2019 to 2023
▪ Transformation and growth of the company’s value, in 2019 going from being in a situation of cause for dissolution, with only 1 client, and accumulated losses with negative equity of -2.4 mm euros to transforming the company into a company with a valuation of 40 mm euros in 4 years and positive results since 2020, billing almost 50 mm euros
▪ Rethinking strategic , and new business plan 4Y to give value to the shareholders , from 2019 to 2023,
▪ Milestones : Diversify , clients going from being a single client , in 2019 (Mediaset) to working with everything he ecosystem In Spain, both linear TV (Mediaset, A3, TVE) and Streamers (Netflix, HBO, Disney, Amazon, Apple, …)
▪ Diversify line of business , from making only series, to making series, feature films and documentaries and BTS
▪ Diversify talent, moving from being mono-talented , Aitor Gabilono only creative and Executive Producer to work with several creatives and executive producers each with their own business line ( Daily and linear TV, Streamers, documentaries , author )
▪ Diversify sources of financing , go from being financed by he shareholder minority to have autonomy financial and resource acquisition with banks and investors external ,
▪ Reorganization of HR and departments , improvements functional and process
ERP implementation and project control
• Operations , to do a project a year in 2019 to carry out 5 projects a year , going from making 13 chapters a year to making more than 150 in last year (1 daily series of more than 100 chapters filmed , and 4 series for linear TV and Streamers)
• They have Produced more than 200 hours and more than 200 chapters for Netflix, HBO, Mediaset, Amazon, Disney, A3…
● Group Treasurer Adveo Group International SA
(09/13/2010-05/2019.
o Functions : Corporate Management Finance , Treasury and Risks
▪ Head of Group Financial Planning and Strategy, Bank Negotiation
▪ Treasury and Cash Management Department
▪ Risk management, ( credit risk , liquidity.. )
▪ AP and AR Management, Accounting, Tax
o Main Achievements :
▪ Structuring and Financial Planning for the Acquisition of Spicers Continental (2011). Purchase price: €200 million. (5 countries )
▪ Integration of the Group of companies ( Unipapel.Adimpo.Spicers )(2012-2014)
▪ Process integration financials , (Order to Cash, Procurement to Pay, Cash Management and Cash Flow, Credit Risk Management)( 2012-2015)
▪ Implementation , Project Manager, ( SAP, SAGE, BCP) (2014-2018)
▪ Implementation of risk methodology, Risk mapping ( 2017 and 2018)
▪ Key financial milestones:
● Spicers Purchase Financing Management ( 145 million euro syndicated loan with 6 financial institutions), 2011
● Working Capital Financing Department, Structuring and Implementation of International Factoring Program , Natixis Bank ( 2012) 140 billion euros in 7 countries
● Supply management and implementation Chain Finance Facility , 90 mm euros Deutsche Bank. 2013
● Treasury Centralization, Cash pooling in 7 countries with daily sweeps to Holding ( 2013)
● Project Manager Software Implementation ( 2014-2015)
● Refinancing of the 2015 Syndicated Loan (€115 million with 6 entities)
● Address of the MARF 2016 Promissory Note Issue (50 mm euro program)
● Business line divestment management ( Adimpo ) 2016
● Capital Increase Management on the Stock Market ( 2016) 27 mm euros
● Financial Restructuring (2017), refinancing and restructuring of loans and bilateral lines (160 million euros with 6 financial institutions)
● Real Estate Divestment Management with Brokers
● Management and structuring of the Securitization of Accounts Receivable, a 100 million euro Program with ING and US Investor in 2017 and 2018
● Group financial restructuring. 190 billion euros, with investors and banks, 2018
● Independent Business and Banking Consultant:
(03/04/08–13/09/2010).
o Functions : Business consulting and advisory services for the retail , self-employed, and SME sectors. Debt and asset structuring, banking transaction consulting, and asset management.
▪ M& A, business model analysis,
▪ Real Estate, residential, industrial and services
● Senior Account Manager/International Account Director, Corporate and Investment Banking:
Fortis Bank S.A. , Spanish Branch . (May 15, 2005 – April 3, 2008)
o Duties : Global Relationship Manager (GRM). Acquisition and management of the corporate, medium-sized, and small business client portfolio , with a focus on international presence. Implementation and coordination of international credit facilities. Analysis, risk management, and profitability of the assigned portfolio.
▪ Generation and management of Private Banking transactions with business owners in coordination with the Private Banking Team
o Main achievements : >30% annual growth in the GI of the assigned portfolio . Coordination and management as GRM of more than 11 international groups, with a presence in more than 10 countries. Proposed by the management of Spain and Europe to the management of the Business Centre in Madrid (January 07).
o Project: Squad Team , Squad Member Team : Senior managers responsible for control, supervision, monitoring, and support for newly opened offices in emerging countries. Assignment and stay in the Czech Republic, at the Business Centre Prague . Oct- Nov . 06
● Major Account Manager/Corporate and Investment Banking Sector Executive :
Banesto SA (09/01/01 –05/15/05).
o Corporate Banking Department (Corporations with turnover exceeding 120 million euros) from 01/09/01 to 01/09/02 and
o Sector-specific Corporate Banking from 01/09/02 to 15/05/05 (Corporations with turnover exceeding 600 million euros)
o Functions : Acquisition and management of corporate client portfolios. Analysis and management of risk and profitability. Management portfolio volume: > €1,000 MM
o Main achievements : Presence in the main capital market transactions of the corporate clients managed, doubling management volume and results in three years. In 2004, Greenwich Award for the best Corporate Banking in Spain.
● Account Manager
Banesto SA (01/10/99 –01/09/01).
o .Commercial and Corporate Banking Department at Gran Via 30 Office in Madrid (10/01/1999) and Banesto Corporate Head Office, Alcala 14, Madrid (10/01/2000)
o Responsibilities : Acquisition and management of retail , commercial, and corporate client portfolios ( SMEs with a turnover of up to €120 million). Risk and profitability analysis and management. Management portfolio size: > €80 million
o Main achievements : Achieving and meeting the objectives set by management for asset growth and net results
● Controller :
Viajes Marsans SA (07/01/97 –09/30/99)
o Duties : Preparation of management reports. Monthly reporting to the General/Financial/Sales Management. Supervision and control of the branch network (400). Management control of large corporate client accounts.
o Main achievements : Creation and development of management reports. Production of management manuals. Support to the commercial management of major accounts.
Academic training:
● Graduate in Economics from the Carlos III University of Madrid (1990-1996).
Additional training:
● Global Relationship Manager · 3 modules April 23-25, 2007: Advanced StrategicListening September 13-14, 2007: Needs Analysis Workshop
November 26-28, 2007: Advanced Negotiation. Fortis Business School . Brussels
● Global Markets Skill School. Treasury Products. May 06. Fortis Business School . Brussels
● Intercultural Course Training . Fortis Business School. Brussels. ( March 2006. )
● Private Banking, Wealth Management and Trust Seminar (Fortis Business School). Brussels, October 2005.
● Seminars on: – Confirming, – Mergers and Acquisitions, – Syndicated and Bonds, – Project Finance , – Treasury Products, – Leasing. Banesto Training Center ( October -December 2004 )
● Treasury Products ” course , taught by the Banesto Training Center . ( February 2003)
● Course on “ Commercial and Risk Management” in Market Activities ”, taught by the Institute of Advanced Finance , (May-July 2002), modules:- Derivative products.-Fixed Income, Interest rate derivatives, Swaps and Currencies.-Credit Risk and Credit Derivatives.-Structured Financing, Asset Securitization and Project Finance .
● Banesto Training Center (October 1999-June 2000): Commercial Management and Banking Management Course.- Business Orientation Course.- Business Analysis and Risk Course.- Foreign Commercial Course.- Banking Products Course.- Negotiation and Profitability Improvement Course.- Taxation of Business Products Course.
● SME Manager ” course , (completed July 1997), (500 hours), part of the Tomillo Foundation (INEM) program.
● Course “ COBOL, CICS, DBII Programming” (200 Hours) (completed July 1997), SKILLSOFT. Madrid
● “Business Creation” Course : Carlos III University of Madrid (150 hours), Completed May 1996.
● Course on “Stock Market and Financial Markets” . Madrid Stock Exchange. (20 hours), ( May 1996)
● “Business Creation” Course : CEOE (20 hours), ( April 1996).
Languages:
● Spanish: mother tongue
● : High, Spoken: High, Translation: High,
● French: Written: High, Spoken: Medium, Translation: High
Computing:
● Operating Systems: MS DOS, WINDOWS
● Applications and programs : MS Office,
● Internet: HTML Programming
● Database Programming (COBOL; CICS; DBII)
Other data of interest:
● Accustomed to working with objectives, strategy, negotiation, team coordination, and responsibility for P&L and large budgets.
● Hobbies: Traveling, sports, scuba diving, horse riding
General Manager: Strategy, Shareholder and Investor Relations , M&A, Operations Management , Financial Management , HR Management , Technology ,
Corporate Finance Management : Financial Planning and Strategy, Modeling, Budgeting, Financing Structuring, Bank Negotiation, Cash Flow Planning and Management, Cash Management, Accounting. Risk Planning and Management, Project Manager in software implementation (BCP, SAGE, SAP).
Speaker/ Panelist at Eurofinance ( The Economist Group ) International Conferences. Eurofinance Brussels ( May 2018) and Eurofinance Switzerland (September 2018)
Banking: responsible for commercial policy, risk management, pricing, and profitability of the clients in the managed portfolio; responsible for financing operations ( short-term, short-term, long-term). Interlocutors include presidents, CEOs, general managers , CFOs, and treasurers. Management of short-term operations, working capital financing, and treasury management (credit policies, discounting, factoring , confirming, guarantees, foreign trade, or trade). finance , cash management ) medium-term operations (general and investment loans, leasing, etc. ) and long-term operations such as debt restructuring, syndicated loans, securitizations, USPP, M&A, negotiation of international financing operations, such as FAD loans, buyer credit, Forfaiting , World Bank, etc. as well as management of currency, interest rate and raw material hedges.
International Banking : responsible for the relationship and management of large multinationals with subsidiaries abroad , relations with many jurisdictions, on several continents, as well as managing, coordinating and directing transactions with companies present in more than 11 countries.
Work experience:
● Partner . ONEtoOne Investment Bank
(09/2025-present).
▪ Independent and expert advice on Corporate Finance Services
▪ middle-market M&A transaction
o Sell Side, Buy side, Raising capital, Merger, Strategic Advisory, Company Valuation
● Founder Proposito Films Sl and RUT Proyectos SL
(01/2024-present).
o Founder and partner
▪ Proposito films (50% ownership) production of TV series and films,
● Currently developing 3 projects (1 feature film and 2 series)
▪ Rut Proyectos SL (100% owned ), Financial and Strategic Consulting Firm
● Raising capital for the SME market , both for the audiovisual sector and other sectors, for equity , current assets, long-term, and CAPEX financing for organic and inorganic growth.
● Strategy and Financial Management ( part time)
● Corporate and Project Management (part – time)
● M&A
Main Milestones,
-Obtaining lines of financing for working capital for construction companies of more than 20 million euros
-Help with the Business Plan, Process Improvement and Treasury
– Exclusive distribution of international management and control software for the audiovisual sector
-Equity round mandate for US startup
-Help audiovisual producers with their business plan, operations, and financing for project sales
● General Manager Alea Media SA
(05//2019-12/2023).
o Functions : General Management (Strategy, Investor Relations , Finance, Operations, HR, Technology , Treasury and Risk)
▪ Responsible for Planning, Strategy, Operations and Finance, HR, Technology
o Main Achievements :
▪ Responsible for Strategy, Restructuring and Reorganization of the company from 2019 to 2023
▪ Transformation and growth of the company’s value, in 2019 going from being in a situation of cause for dissolution, with only 1 client, and accumulated losses with negative equity of -2.4 mm euros to transforming the company into a company with a valuation of 40 mm euros in 4 years and positive results since 2020, billing almost 50 mm euros
▪ Rethinking strategic , and new business plan 4Y to give value to the shareholders , from 2019 to 2023,
▪ Milestones : Diversify , clients going from being a single client , in 2019 (Mediaset) to working with everything he ecosystem In Spain, both linear TV (Mediaset, A3, TVE) and Streamers (Netflix, HBO, Disney, Amazon, Apple, …)
▪ Diversify line of business , from making only series, to making series, feature films and documentaries and BTS
▪ Diversify talent, moving from being mono-talented , Aitor Gabilono only creative and Executive Producer to work with several creatives and executive producers each with their own business line ( Daily and linear TV, Streamers, documentaries , author )
▪ Diversify sources of financing , go from being financed by he shareholder minority to have autonomy financial and resource acquisition with banks and investors external ,
▪ Reorganization of HR and departments , improvements functional and process
ERP implementation and project control
• Operations , to do a project a year in 2019 to carry out 5 projects a year , going from making 13 chapters a year to making more than 150 in last year (1 daily series of more than 100 chapters filmed , and 4 series for linear TV and Streamers)
• They have Produced more than 200 hours and more than 200 chapters for Netflix, HBO, Mediaset, Amazon, Disney, A3…
● Group Treasurer Adveo Group International SA
(09/13/2010-05/2019.
o Functions : Corporate Management Finance , Treasury and Risks
▪ Head of Group Financial Planning and Strategy, Bank Negotiation
▪ Treasury and Cash Management Department
▪ Risk management, ( credit risk , liquidity.. )
▪ AP and AR Management, Accounting, Tax
o Main Achievements :
▪ Structuring and Financial Planning for the Acquisition of Spicers Continental (2011). Purchase price: €200 million. (5 countries )
▪ Integration of the Group of companies ( Unipapel.Adimpo.Spicers )(2012-2014)
▪ Process integration financials , (Order to Cash, Procurement to Pay, Cash Management and Cash Flow, Credit Risk Management)( 2012-2015)
▪ Implementation , Project Manager, ( SAP, SAGE, BCP) (2014-2018)
▪ Implementation of risk methodology, Risk mapping ( 2017 and 2018)
▪ Key financial milestones:
● Spicers Purchase Financing Management ( 145 million euro syndicated loan with 6 financial institutions), 2011
● Working Capital Financing Department, Structuring and Implementation of International Factoring Program , Natixis Bank ( 2012) 140 billion euros in 7 countries
● Supply management and implementation Chain Finance Facility , 90 mm euros Deutsche Bank. 2013
● Treasury Centralization, Cash pooling in 7 countries with daily sweeps to Holding ( 2013)
● Project Manager Software Implementation ( 2014-2015)
● Refinancing of the 2015 Syndicated Loan (€115 million with 6 entities)
● Address of the MARF 2016 Promissory Note Issue (50 mm euro program)
● Business line divestment management ( Adimpo ) 2016
● Capital Increase Management on the Stock Market ( 2016) 27 mm euros
● Financial Restructuring (2017), refinancing and restructuring of loans and bilateral lines (160 million euros with 6 financial institutions)
● Real Estate Divestment Management with Brokers
● Management and structuring of the Securitization of Accounts Receivable, a 100 million euro Program with ING and US Investor in 2017 and 2018
● Group financial restructuring. 190 billion euros, with investors and banks, 2018
● Independent Business and Banking Consultant:
(03/04/08–13/09/2010).
o Functions : Business consulting and advisory services for the retail , self-employed, and SME sectors. Debt and asset structuring, banking transaction consulting, and asset management.
▪ M& A, business model analysis,
▪ Real Estate, residential, industrial and services
● Senior Account Manager/International Account Director, Corporate and Investment Banking:
Fortis Bank S.A. , Spanish Branch . (May 15, 2005 – April 3, 2008)
o Duties : Global Relationship Manager (GRM). Acquisition and management of the corporate, medium-sized, and small business client portfolio , with a focus on international presence. Implementation and coordination of international credit facilities. Analysis, risk management, and profitability of the assigned portfolio.
▪ Generation and management of Private Banking transactions with business owners in coordination with the Private Banking Team
o Main achievements : >30% annual growth in the GI of the assigned portfolio . Coordination and management as GRM of more than 11 international groups, with a presence in more than 10 countries. Proposed by the management of Spain and Europe to the management of the Business Centre in Madrid (January 07).
o Project: Squad Team , Squad Member Team : Senior managers responsible for control, supervision, monitoring, and support for newly opened offices in emerging countries. Assignment and stay in the Czech Republic, at the Business Centre Prague . Oct- Nov . 06
● Major Account Manager/Corporate and Investment Banking Sector Executive :
Banesto SA (09/01/01 –05/15/05).
o Corporate Banking Department (Corporations with turnover exceeding 120 million euros) from 01/09/01 to 01/09/02 and
o Sector-specific Corporate Banking from 01/09/02 to 15/05/05 (Corporations with turnover exceeding 600 million euros)
o Functions : Acquisition and management of corporate client portfolios. Analysis and management of risk and profitability. Management portfolio volume: > €1,000 MM
o Main achievements : Presence in the main capital market transactions of the corporate clients managed, doubling management volume and results in three years. In 2004, Greenwich Award for the best Corporate Banking in Spain.
● Account Manager
Banesto SA (01/10/99 –01/09/01).
o .Commercial and Corporate Banking Department at Gran Via 30 Office in Madrid (10/01/1999) and Banesto Corporate Head Office, Alcala 14, Madrid (10/01/2000)
o Responsibilities : Acquisition and management of retail , commercial, and corporate client portfolios ( SMEs with a turnover of up to €120 million). Risk and profitability analysis and management. Management portfolio size: > €80 million
o Main achievements : Achieving and meeting the objectives set by management for asset growth and net results
● Controller :
Viajes Marsans SA (07/01/97 –09/30/99)
o Duties : Preparation of management reports. Monthly reporting to the General/Financial/Sales Management. Supervision and control of the branch network (400). Management control of large corporate client accounts.
o Main achievements : Creation and development of management reports. Production of management manuals. Support to the commercial management of major accounts.
Academic training:
● Graduate in Economics from the Carlos III University of Madrid (1990-1996).
Additional training:
● Global Relationship Manager · 3 modules April 23-25, 2007: Advanced StrategicListening September 13-14, 2007: Needs Analysis Workshop
November 26-28, 2007: Advanced Negotiation. Fortis Business School . Brussels
● Global Markets Skill School. Treasury Products. May 06. Fortis Business School . Brussels
● Intercultural Course Training . Fortis Business School. Brussels. ( March 2006. )
● Private Banking, Wealth Management and Trust Seminar (Fortis Business School). Brussels, October 2005.
● Seminars on: – Confirming, – Mergers and Acquisitions, – Syndicated and Bonds, – Project Finance , – Treasury Products, – Leasing. Banesto Training Center ( October -December 2004 )
● Treasury Products ” course , taught by the Banesto Training Center . ( February 2003)
● Course on “ Commercial and Risk Management” in Market Activities ”, taught by the Institute of Advanced Finance , (May-July 2002), modules:- Derivative products.-Fixed Income, Interest rate derivatives, Swaps and Currencies.-Credit Risk and Credit Derivatives.-Structured Financing, Asset Securitization and Project Finance .
● Banesto Training Center (October 1999-June 2000): Commercial Management and Banking Management Course.- Business Orientation Course.- Business Analysis and Risk Course.- Foreign Commercial Course.- Banking Products Course.- Negotiation and Profitability Improvement Course.- Taxation of Business Products Course.
● SME Manager ” course , (completed July 1997), (500 hours), part of the Tomillo Foundation (INEM) program.
● Course “ COBOL, CICS, DBII Programming” (200 Hours) (completed July 1997), SKILLSOFT. Madrid
● “Business Creation” Course : Carlos III University of Madrid (150 hours), Completed May 1996.
● Course on “Stock Market and Financial Markets” . Madrid Stock Exchange. (20 hours), ( May 1996)
● “Business Creation” Course : CEOE (20 hours), ( April 1996).
Languages:
● Spanish: mother tongue
● : High, Spoken: High, Translation: High,
● French: Written: High, Spoken: Medium, Translation: High
Computing:
● Operating Systems: MS DOS, WINDOWS
● Applications and programs : MS Office,
● Internet: HTML Programming
● Database Programming (COBOL; CICS; DBII)
Other data of interest:
● Accustomed to working with objectives, strategy, negotiation, team coordination, and responsibility for P&L and large budgets.
● Hobbies: Traveling, sports, scuba diving, horse riding
