Who is your target customer?
[vc_row][vc_column][vc_column_text]How to identify your target customer? You must choose which type of customers you want to serve. Wishing to help everyone is a mistake, just like it would be to cover all the needs in your customer segment, or trying to imitate every new idea. Many companies are living a “herding behavior,” following the leader´s steps […]
How to manage change
[vc_row][vc_column][vc_column_text]The big question is how to manage change? Well, it is not a matter of time; it’s a matter of commitment. If you want to provoke change, create a proper culture. Instead of taking control, give it away. For you to create an appropriate culture, you must reduce control systems. Control is achieved when people […]
Entrepreneurs are our heroes
[vc_row][vc_column][vc_column_text]Many entrepreneurs wage daily battles, spend endless sleepless nights, feel misunderstood by their employees and their close ones. Entrepreneurs are often considered lucky, with many disregarding the financial risks they assume, the continued loneliness they experience, the hard decisions they must take, the emotional struggles, and the general cost of following their passion, knowing that […]
Having a clear profitability model
[vc_row][vc_column][vc_column_text]Having a clear profitability model is very important. It explains how a company makes money while creating value for the client at the same time. The business model should not only help you to serve your client distinctively, but it must also pursue that the company gains a high return for shareholders. The DuPont formula […]
Why M&A will rekindle after Covid-19 crisis – Engines that will drive the buy and sale of companies
[vc_row][vc_column][vc_column_text]Engines that will drive the buy and sale of companies By ENRIQUE QUEMADA, Chairman of ONEtoONE Corporate Finance Although we are in a period of turbulence and paralysis caused by the Covid-19 crisis, the M&A world will be revived in a few months and will do so vigorously. Below, I describe the ten engines that […]
