Business Valuation

Looking for an accurate valuation of your company?

Uncover the enterprise value your company has built.

At ONEtoONE, we view valuation as a cornerstone of any corporate transaction and a decisive tool in negotiation.

A robust valuation must demonstrate the value already created and the company’s potential for future growth. Beyond establishing a price range, it provides a clear understanding of the key drivers of value and how improvements—or risks—can affect them.

By preparing a rigorous, objective valuation report, we equip our clients with the analytical foundation to negotiate confidently and maximize transaction value through sound, data-driven arguments.

Value

Discover the true value of your company.

Price

Achieve the maximum value in your transaction.

Optimisation

Identify potential areas for improvement.

The objective of a company valuation

A company valuation is far more than a standalone exercise—it is a strategic tool that provides clarity, leverage, and direction. Accurate valuation equips business owners with the information needed to understand the actual state of their company, identify value drivers and risks, and benchmark performance against the market.

 Beyond serving as a diagnostic, it becomes the foundation for critical decisions: raising capital, pursuing growth initiatives, planning an expansion, or preparing for a potential sale. In every case, a rigorous valuation transforms information into negotiating power, enabling shareholders to unlock opportunities and maximize long-term value.

Valuation for Sell-Side Transactions

Valuation for buy-side transactions

Valuation for raising capital

Frequently Asked Questions on Company Valuation

A valuation typically combines multiple methodologies:

  • Discounted Cash Flow (DCF): projects future cash flows and discounts them back to present value, reflecting the company’s ability to generate cash over time.
  • Comparable Company Analysis: benchmarks the SME against similar businesses in the same sector, using valuation multiples such as EV/EBITDA or EV/Revenue.
  • Precedent Transactions: looks at the pricing of recent M&A deals in the industry to identify how the market has valued similar companies.

For SMEs, additional adjustments are often required to present a realistic picture of performance. These include normalizing earnings (removing extraordinary or non-recurring items), adjusting for owner-related expenses, and assessing working capital requirements.

Together, these methods provide a fair and comprehensive range of enterprise value, ensuring the outcome reflects the company’s actual, sustainable worth.

For more details, see our in-depth article on the business valuation process.

At ONEtoONE, we combine rigorous financial methodologies with deep sector expertise and global transaction experience. Our valuations are not just numbers—they are strategic tools.

Beyond methodology, our global reach gives us access to real market intelligence: how investors, lenders, and strategic buyers are pricing companies today. This allows us to translate technical analysis into practical, market-tested valuations that resonate with counterparties.

 Our valuations are designed not only to establish fair value but also to serve as a negotiation tool—framing value drivers, supporting financing discussions, and building confidence with potential buyers or investors.

For SMEs, a comprehensive valuation can typically be completed within four to six weeks, depending on the availability of financial information, data quality, and the complexity of the business model.

The process involves management interviews, financial analysis, market benchmarking, and scenario testing.

When approaching investors or lenders, a credible valuation builds confidence and sets realistic expectations.

 It provides the foundation for equity pricing, debt sizing, and structuring terms while aligning management and investors on the company’s future growth potential.

In M&A transactions, value and price are often confused but represent distinct concepts.

Value reflects the intrinsic worth of a company, determined through professional analysis of its financial performance, cash-flow generation, market position, growth prospects, and risk profile. It is informed by objective methodologies such as discounted cash flow, comparable company analysis, and precedent transactions.

Price, by contrast, is the figure ultimately agreed between buyer and seller—it is the outcome of negotiation, shaped not only by valuation but also by market dynamics, competitive tension, transaction structure, and the strategic motivations of each party.

For many SME owners, personal attachment and emotional investment can lead to expectations that diverge from market-based value. Buyers, however, evaluate opportunities through a financial and strategic lens, focusing on sustainable performance and future potential.

Similarly, high revenue alone does not guarantee high value—profitability, scalability, diversification, and cash-flow resilience are equally decisive.

Related articles

For more profound insights into company sales, visit the ONEtoONE Blog—expert articles, best practices, and FAQs.

Methods of company valuation

We have prepared an exclusive ebook about business valuation methods. Solve all your doubts in one click.

Subscribe to our newsletter and download now the ebook.