The rules of the game have changed. Digitalization is part of this new consumer generations’ DNA. Therefore, businesses must adapt to the requirements this concept demands in order to provide an added value to their customers. Thus, Consultancies and digital marketing agencies synergy is increasing.
Furthermore, understanding clients’ minds and way of thinking has become one of the basic principles of success for every business. Digitalization and data analysis have made this possible by turning “Costumer Behavior” into something measurable.
Today, information is considered one of the most valuable currencies. Whoever has the means to get, and derive insights from it, will count with a significant advantage in the business world. Therefore, consulting firms’ interest in acquiring Digital Marketing companies has grown.
As these consulting firms are to big to adapt to this fast paced and ever changing 
environment, they are now focusing in absorbing growth niche companies in the likes of:
Half of all acquirers of marketing services businesses in the past 4 years came from a non-traditional marketing background, in which consulting firms played a highly active role.
Consultancies and digital marketing agencies synergy can be explained in 3 basic points:
“Consulting Firms’ appetite for digital marketing and ad agencies increases” provides more detailed information about the impact and characteristics of this phenomenon.
