At ONEtoONE, we advise luxury and beauty companies, shareholders and investors on M&A transactions across the high-end lifestyle value chain. We bring an understanding of brand equity and consumer aspiration together with direct access to the conglomerates, strategic players and financial buyers most active in the category. Our work focuses on positioning each company effectively, identifying the right counterparties and executing transactions with precision.
We specialize in M&A across:
In cosmetics, large conglomerates are using M&A to buy digital-native “challenger brands”, helping incumbents reach younger consumers and capitalise on viral trends. Acquiring these companies is often faster and cheaper than building new brands.
Luxury and cosmetics remain resilient in downturns (“lipstick effect”). M&A helps firms acquire heritage brands with global and emerging-market appeal, securing stable, high-margin demand from status-driven consumers less sensitive to economic cycles.
M&A targets DTC brands that bypass traditional retail, allowing larger groups to use data analytics for personalisation and higher-margin direct-to-consumer sales.
In cosmetics, M&A is increasingly driven by demand for specialised IP in formulation. Buyers target biotech-led brands, sustainable packaging innovators, and cosmeceutical leaders to upgrade portfolios and meet tightening global regulations on safe, eco-friendly ingredients.
