Phone Number: +57 3136507066



Simon holds a degree in Business Administration with an emphasis in International Business from Universidad EAFIT, a Master's in Finance from Universidad de los Andes, a certification in Advanced Valuation from New York University's Stern School of Business with high honours and a certification in negotiation from Harvard University.

His experience focuses on the valuation, negotiation, purchase and sale of companies in several Latin American countries.

He was a professor of Finance at EAFIT University for eight years, is a member of several Boards of Directors and is a Partner of several companies.

In 2015, he was named one of Colombia's 500 best business leaders by the magazine Nota Económica. His main interests are economic policy, capital markets, real estate in the North American market and companies in financial distress.


Masters in Finance, Universidad de los Andes, Colombia

Degree in Business Management, Universidad EAFIT, Colombia


Partner, ONEtoONE Corporate Finance

Teacher of Financial Analytics, Universidad EAFIT

Board Member, New Stetic SA

Advisor of the Board of Directors, ALSEC S.A.S.

Member of the Board of Directors, Reposteria el Portal - Compania el Portal S.A.S.

Advisor of the Board of Directors, Vallas y Avisos

Board Member, Latexport S.A.S.

Member of the Board of Directors and Financial Advisor, Purpuratta

Member of the Board of Directors, CILES S.A.S.

Managing Partner, Artika Banca de Inversion


Track Record

International Experience

Colombia (CO)

Sector Expertise

Financial Services
Medellín office


Calle 9A Sur, Nr 37 - 69 Los Balsos
, Medellín


Food industry, Financial Services, Valuation Expert

Advised Deal

Buy side mandate

The ONEtONE Colombia office has advised Localpack S.A. in the acquisition of Raw Chemical S.A.S. assets. Raw Chemical, a company located in Valle del Cauca, is dedicated to the distribution of speciality chemicals. This transaction will allow Localpack to increase its customer and supplier base, increasing its product portfolio and offering better solutions to the market, guaranteeing inventory availability and comprehensive advice.

Private Placement

Industrias FAACA is an award-winning Colombian HVAC Automotive OEM supplier that has further diversified into Motorcycle components and accessories and White Goods sectors. Their new facility in Rionegro, outside Medellin, is currently ramping up and will be mobilized to be fully operational for 2022. Tide Capital’s holdings include a leading OEM supplier partner for quality components covering a broad spectrum of vehicles. This partnership creates strategic advantage and synergies for both companies’ expansion and growth in creating a significantly broader product offering, strengthening current client relationships while opening compelling new horizons.

Sell side mandate

ONEtoONE´s Colombia team advised Joli on the sale of its fragrances business unit, the distribution of IFF (International Flavours and Fragrances), to an important company in the chemical sector in Colombia. This operation will allow Joli to continue its specialisation strategy in the food industry as well as allow the buyer to increase its new customer base and complement its portfolio with solutions for existing customers.

Buy side mandate

Private Investors, with experience in the distribution of chemical products, has acquired 75% of the shares of Soluciones Técnicas en Química - Solteq specialized in the chemical distribution in an operation managed by the Colombian office of ONEtoONE Corporate Finance. The Colombian company Soluciones Técnicas en Química – Solteq, represents relevant international companies in various business sectors such as industrial chemicals, personal health, infrastructure, and solid low-weight additives. This acquisition gives Solteq the opportunity to develop new capabilities thanks to the entrance of the new investors, which will increase their market share solving the needs of more clients.

Sell side mandate

The Chilenian group, MOK, specialized in the sectors of insurance, tourism and finance, has acquired the total shares of the French group April in Colombia, in an operation managed by ONEtoONE Corporate Finance, in the side of the seller. April Colombia core business is the travel insurance sector, but due to a restructuring in the business line of the group, it has decided to sell the total shares of the group in Colombia. Through this operation, group MOK consolidates their presence in the Colombian market after 20 years of experience in Chile and Peru.

Sell side mandate

CEFLA società Cooperativa, a company that has become a multi-business group while maintaining its territorial ties has acquired BioSAFIN which designs, manufactures, and sells dental implants, customised orthodontic devices, and oral surgery units.


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